Brad Liski, Senior Vice President of Canada Wide & BC Business, and Todd Krizelman, Co-Founder of MediaRadar, discuss how to maximize the effect of native advertising for your business. Through case studies, Brad will demonstrate what works, what doesn’t work and how to leverage big data to maximize the ROI. Todd will illuminate how native advertising can maximize ad sales for your business. You will learn how to build native ad revenue by identifying early adopters, active buyers, and product categories dominating the market.
Growing up in Palo Alto, Todd Krizelman was born and raised near the epicenter of technology innovation. Krizelman joined veteran web architect Jesse Keller to found MediaRadar in 2007. After years of thorough research, development and data collection, MediaRadar is now the most comprehensive data company focused on the ad sales market. He previously co-founded one of the world’s first social media sites, theGlobe.com, and led the site from inception to taking it public on NASDAQ. Krizelman is a graduate of Cornell University and Harvard Business School.
As a serial entrepreneur and now Senior Vice President of Integration with Canada Wide Media & BCBusiness, Brad Liski is a 25 year veteran of publishing and consumer marketing and has a long and successful record of leading start-up, high growth, acquisition, merger and receivership operations. Recognized over his career as Publisher of many iconic brands including Explore Magazine, Canadian Traveller and BCMagazine, Brad is also co-founder of Influencer.org, which is a content marketing/blogger platforms for brands to create native content through a myriad of publications.
This webinar was presented in partnership with MediaRadar.