Integrating native ads and sponsored content can be a huge growth opportunity for your magazine. Learn how to navigate industry guidelines and translate this new revenue stream into meaningful content that people will want to read.
The line between native and sponsored content can be blurry—it can be unclear whether paid content has come from the magazine or the advertiser, which can be detrimental to reader relationships.
What you’ll learn:
- The definitions and differences of native ads and sponsored content
- How is it being done?
- Existing guidelines
- What you need to know when dealing with advertisers
- The importance of transparency
- Implications and limitations
- Best practices
Andrew Williams, Venture Publishing
Tom Gierasimczuk, Canada Wide Media
Kim Pittaway, Moderator