One in five Canadians is an immigrant, making it important for publishers to understand how newcomers consume Canadian media. George Abraham, of New Canadian Media, presents the key findings of a new study, commissioned in partnership with RKI, that explores the crucial components for immigrant trust in media. Find out how demographics affect the media habits of immigrant Canadians and how publishers can respond.
George Abraham brings 30 years of writing and newsroom management experience to his position as Founder-Publisher and Executive Director of New Canadian Media. NCM is a member-based non-profit that exists to showcase immigrant journalism and amplify the work of the NCM Collective, who come from various immigrant/ethnic backgrounds. George lived and worked as a journalist in four countries before arriving in Canada in 2002.