Through the process of running several magazines, three associations and serving on cultural boards and grant juries, publisher and consultant Joyce Byrne has learned that a good plan is the best strategy for grant-writing success. In this hour, Joyce will cover the grant landscape in Canada, a year-round approach to hunting and farming funding opportunities, and how to ensure your proposals are what the funders are really looking for. Plus, tips for finding opportunities outside government programs.
Speaker: Joyce Byrne – Publishing Consultant
Download the slides here!
Monetizable Data is a term we’ve all heard for a while now. Ever wonder how you might actually do it, or even what you could be doing with all that data in general? Join Vesna Moore, Director of Audience Development and CASL Compliance Officer at Annex Business Media to discuss how you can leverage your data and marketing tech-stack for deep metrics, uber-reporting, social & omnichannel marketing, sales support and product development. Engage your readers and your sales teams with examples of data-driven products and reporting, email acquisition tactics and engagement analysis.
Join Jenn Cox, National HR Director for the Six Pints Collective, in a discussion around 2023 employee trends and the HR activities & practical tips to managing and engaging the ever-changing workforce.
Speaker: Jennifer Cox – National HR Director @ Six Pints Collective
People are watching more video than ever before. As a result, it needs to become a bigger part of your overall content strategy, but how do you get started? In this webinar, we’ll explain basic terminology, things to keep in mind while planning, examples of how to get started, equipment recommendations for all price points, and several resources you can leverage in the future.
Speaker: Michael Brown – Videographer & Graphic Designer @ Messenger Bag Media
Download the slides from this presentation here!
Technology has unlocked a range of potential for how we tell stories online. It can allow readers to experience richer, more immersive journalism and connect more deeply to the stories we work so hard to tell. This session will cover how interactive, visual and data-driven digital journalism gets made, some common techniques and trends in use across the industry today, and practical tips for enhancing stories no matter the size of your publication.
Speaker: Danielle Webb – Deputy Visuals Editor for Data & Digital Storytelling @ The Globe & Mail
Download the slides from this presentation here.
From Membership Services to full on Signature Events, experiences have the potential to add immense value to your brand and sales program. This webinar will focus on everything you need to know to get an events business off the ground, with a focus on building powerful brand extensions, strong client opportunities, and facilitating true audience engagement that can take your magazine to the next level.
Speaker: Jason Maghanoy – Vice President, Digital Solutions & Business Development @ SJC Media
Rising printing costs are one of the first things on every publication’s mind right now. Join us for an in-depth examination of the state of printing costs, including a history on the increase of costs & what may happen in the future. As well as, a look at the overarching factors causing the increases and what publishers & paper buyers are doing to mitigate costs.
The session will also have plenty of opportunity to ask questions and share your updates with industry leaders Joe Glionna & Scott Jamieson.
When it comes to accessing funding for your company and publications, knowing where to start or which programs to apply to can be daunting. With both federal and provincial government agencies now providing grants to support Canadian publishers, Magazines Canada has organized a special webinar session featuring speakers from the Department of Canadian Heritage and Ontario Creates, who will explain the various programs and resources they have available. You’ll hear how other publishers navigated the processes and we’ll answer your questions about how to access and qualify for them as well as what it takes to be successful in your application.
Speakers
Todd Latham
Moderator – President @Actual Media
Matt Hilliard-Forde
Panelist – Program Consultant @Ontario Creates
Josée Shank
Panelist – Head, Program Administration@Canada Periodical Fund – Department of Canadian Heritage
Steven Burns
Panelist – Canada Periodical Fund – Department of Canadian Heritage
Steven Burns joined the Public Service in 2008 with the Canadian Food Inspection Agency where he worked for the Litigation Task Force as well as in the Office of Biohazard Containment and Safety where he worked in Research and Program Delivery. In 2013 Steven moved to the Public Health Agency of Canada where he worked with the Centre for Biosecurity where he worked in Research, Data Management and Program Delivery. Steven is currently a Program Officer with the Canada Periodical Fund. In his spare time he is either training for, running or recovering from marathons, Spartan races and triathlons.
Karine Morin
Panelist – Manager, Aid to Publishers @Canada Periodical Fund – Department of Canadian Heritage
A major overhaul of Québec’s privacy regime is on the horizon with the passage of Bill 64 and these changes will have significant consequences for companies doing business in Québec or that handle the personal information of Québec residents.
On September 22, 2021, the Quebec National Assembly adopted and sanctioned Bill 64, the Act to Modernize Legislative Provisions respecting the Protection of Personal Information (“Bill 64”). Bill 64 introduces sweeping reformation to Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (the “Private Sector Act”). This reform will require systematic changes to important business practices, backed up by severe penalties of up to 8% of annual revenues or $50 million for repeat offenders.
To help you navigate and begin preparing for the coming into force of this major reform, our speakers will look at the bill from different perspectives to help you understand the implications and your obligations surrounding Bill 64, including privacy impact assessments, breach notification requirements, incident logging and data portability.
Speakers: Ellen Yifan Chen – Associate @ McCarthy Tetrault
Ellen is an associate in of McCarthy Tetrault’s Business Law Group in Montréal. She is specializing in technology and privacy law within a general corporate and commercial practice. Ellen is also fluently trilingual, speaking French, English and Mandarin.
Sarah-Maude Demers – Associate @ McCarthy Tetrault
Sarah-Maude is an associate in McCarthy Tetrault’s Litigation Group in Montréal. Her practice focuses on civil and commercial litigation, class actions, professional liability and white-collar defence. Sarah-Maude has developed an expertise in the field of white-collar defence, representing a major client in one of the most high-profile insider trading cases in Canada.
If one of your resolutions for 2022 is to grow your list size and optimize your list strength, then this session is for you. Join a panel of data experts to discuss how Canadian publishers can grow their compliant email lists, including the use of content metres and social media for new account acquisitions.
We’ll also be discussing the importance of the right metrics, reporting and analysis that can contribute to new data-based product ideas. Whether your audience is B2C or B2B, you won’t want to miss this!
Bob Kennedy – Moderator
Director of Business Development @Omeda
Bob Kennedy is currently the Director of Business Development at Omeda, an enterprise Audience Management firm located in Chicago, IL. He has a wealth of experience within the media and information industries having held additional positions in Audience Solutions and Client Services at Omeda. Prior to that, he has held positions in Client Relationship Management at Hallmark Data Systems, Director of Operations in the Audience Development department at CMP Media/UBM Tech and Supervisor role at BPA. Bob is also active in the media organizations and is currently serving as the President for the AAMP – the Association for Audience Marketing Professionals. You can connect with Bob on LinkedIn here – https://www.linkedin.com/in/robertfranciskennedy/
Kathy Mancini – Panelist
Sr Product Engineer @Computer Fulfillment
Vesna Moore – Panelist
Director of Audience Development @Annex Business Media
Vesna Moore is the Director of Audience Development for Annex Business Media. She manages a readership database with more than 750,000 active subscribers and over 700,000 eNewsletter recipients across 60+ products encompassing over 30 industries and 300 business sectors all leveraged with the use of proprietary market research, profiling/segmentation as well as leading edge technology. She’s worked for large and small magazine publishing companies within both the consumer and trade (b2b) sectors for the past 30 years.
Hannah Trumper – Panelist
Audience Development Manager @Newcom Media
Hannah Trumper is an Audience Development Manager at Newcom Media with 10+ years experience in marketing, circulation and audience development (previous stints include TC Media and AZURE). Focused primarily on digital acquisition and retention, it’s her job to find and keep readers. When she’s not executing a marketing plan or fighting with an excel spreadsheet, she enjoys competitive baking shows and meandering local neighborhoods.