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Content:

How to Create & Run Events as a Brand Extension

From Membership Services to full on Signature Events, experiences have the potential to add immense value to your brand and sales program. This webinar will focus on everything you need to know to get an events business off the ground, with a focus on building powerful brand extensions, strong client opportunities, and facilitating true audience engagement that can take your magazine to the next level.

Speaker: Jason Maghanoy – Vice President, Digital Solutions & Business Development @ SJC Media

Content:

Publisher Q&A About Rising Printing Costs

Rising printing costs are one of the first things on every publication’s mind right now. Join us for an in-depth examination of the state of printing costs, including a history on the increase of costs & what may happen in the future. As well as, a look at the overarching factors causing the increases and what publishers & paper buyers are doing to mitigate costs.

The session will also have plenty of opportunity to ask questions and share your updates with industry leaders Joe Glionna & Scott Jamieson.

Content:

Navigating the Media Funding Labyrinth

When it comes to accessing funding for your company and publications, knowing where to start or which programs to apply to can be daunting. With both federal and provincial government agencies now providing grants to support Canadian publishers, Magazines Canada has organized a special webinar session featuring speakers from the Department of Canadian Heritage and Ontario Creates, who will explain the various programs and resources they have available. You’ll hear how other publishers navigated the processes and we’ll answer your questions about how to access and qualify for them as well as what it takes to be successful in your application.

 

Speakers

Todd Latham
Moderator – President @Actual Media
Todd is a Canadian media entrepreneur, business advisor and industry communicator with 30+ years experience in the business of water, environment and infrastructure. He is President of Actual Media Inc. a full-service publishing, events and creative agency that produces ReNew Canada, EnvironmentJournal.ca and Water Canada publications. Todd is also the co-chair of Magazines Canada B2B Advisory Committee, an active cleantech investor and a proud IAE alumnus of 2041- an international organization committed to the preservation of the Antarctic continent.
Matt Hilliard-Forde
Panelist – Program Consultant @Ontario Creates
Matt Hilliard-Forde is a Program Consultant at Ontario Creates, where he administers the agency’s support for Ontario’s magazine sector, primarily through the Magazine Fund and Interactive Digital Media Fund.
Josée Shank
Panelist – Head, Program Administration@Canada Periodical Fund – Department of Canadian Heritage
In early 2020 Josée joined the Canada Periodical Team as Head – Program Administration. In the last two years, she supervised the delivery of the Business Innovation and Collective Initiatives and managed and delivered the Special Measures for Journalism Fund to help organizations that were impacted by the COVID-19 pandemic.
Steven Burns
Panelist – Canada Periodical Fund – Department of Canadian Heritage
Steven Burns joined the Public Service in 2008 with the Canadian Food Inspection Agency where he worked for the Litigation Task Force as well as in the Office of Biohazard Containment and Safety where he worked in Research and Program Delivery.   In 2013 Steven moved to the Public Health Agency of Canada where he worked with the Centre for Biosecurity where he worked in Research, Data Management and Program Delivery. Steven is currently a Program Officer with the Canada Periodical Fund.  In his spare time he is either training for, running or recovering from marathons, Spartan races and triathlons.
Karine Morin
Panelist – Manager, Aid to Publishers @Canada Periodical Fund – Department of Canadian Heritage
Karine became manager of the Aid to Publishers component in January 2018 and started working on the modernization of the Canada Periodical Fund, which was implemented for the 2021-2022 funding cycle. Over the last two funding cycles, she also oversaw the delivery of the top-up funding to the eligible Aid to Publishers recipients to help periodicals and publishing firms that were impacted by the COVID-19 pandemic.

Content:

Understanding Québec’s Bill 64 & Answering Privacy-Related Questions

A major overhaul of Québec’s privacy regime is on the horizon with the passage of Bill 64 and these changes will have significant consequences for companies doing business in Québec or that handle the personal information of Québec residents.

On September 22, 2021, the Quebec National Assembly adopted and sanctioned Bill 64, the Act to Modernize Legislative Provisions respecting the Protection of Personal Information (“Bill 64”). Bill 64 introduces sweeping reformation to Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (the “Private Sector Act”). This reform will require systematic changes to important business practices, backed up by severe penalties of up to 8% of annual revenues or $50 million for repeat offenders.

To help you navigate and begin preparing for the coming into force of this major reform, our speakers will look at the bill from different perspectives to help you understand the implications and your obligations surrounding Bill 64, including privacy impact assessments, breach notification requirements, incident logging and data portability.

 

Speakers: Ellen Yifan Chen – Associate @ McCarthy Tetrault

Ellen is an associate in of McCarthy Tetrault’s Business Law Group in Montréal. She is specializing in technology and privacy law within a general corporate and commercial practice. Ellen is also fluently trilingual, speaking French, English and Mandarin.

Sarah-Maude Demers – Associate @ McCarthy Tetrault

Sarah-Maude is an associate in McCarthy Tetrault’s Litigation Group in Montréal. Her practice focuses on civil and commercial litigation, class actions, professional liability and white-collar defence. Sarah-Maude has developed an expertise in the field of white-collar defence, representing a major client in one of the most high-profile insider trading cases in Canada.

Content:

Strong ARM your Audience in 2022: Acquire | Retain | Monetize

If one of your resolutions for 2022 is to grow your list size and optimize your list strength, then this session is for you. Join a panel of data experts to discuss how Canadian publishers can grow their compliant email lists, including the use of content metres and social media for new account acquisitions.

We’ll also be discussing the importance of the right metrics, reporting and analysis that can contribute to new data-based product ideas. Whether your audience is B2C or B2B, you won’t want to miss this!

Bob Kennedy – Moderator
Director of Business Development @Omeda
Bob Kennedy is currently the Director of Business Development at Omeda, an enterprise Audience Management firm located in Chicago, IL. He has a wealth of experience within the media and information industries having held additional positions in Audience Solutions and Client Services at Omeda. Prior to that, he has held positions in Client Relationship Management at Hallmark Data Systems, Director of Operations in the Audience Development department at CMP Media/UBM Tech and Supervisor role at BPA. Bob is also active in the media organizations and is currently serving as the President for the AAMP – the Association for Audience Marketing Professionals. You can connect with Bob on LinkedIn here – https://www.linkedin.com/in/robertfranciskennedy/

Kathy Mancini – Panelist
Sr Product Engineer @Computer Fulfillment
Kathy Mancini is Sr Product Engineer at Computer Fulfillment where she manages day to day operations and provides strategic direction of new products and services. Kathy partners with clients to understand their unique needs. This leads to the development of new functionality for CF’s fulfillment and integrated audience management platforms.

Vesna Moore – Panelist
Director of Audience Development @Annex Business Media
Vesna Moore is the Director of Audience Development for Annex Business Media. She manages a readership database with more than 750,000 active subscribers and over 700,000 eNewsletter recipients across 60+ products encompassing over 30 industries and 300 business sectors all leveraged with the use of proprietary market research, profiling/segmentation as well as leading edge technology. She’s worked for large and small magazine publishing companies within both the consumer and trade (b2b) sectors for the past 30 years.

Hannah Trumper – Panelist
Audience Development Manager @Newcom Media
Hannah Trumper is an Audience Development Manager at Newcom Media with 10+ years experience in marketing, circulation and audience development (previous stints include TC Media and AZURE). Focused primarily on digital acquisition and retention, it’s her job to find and keep readers. When she’s not executing a marketing plan or fighting with an excel spreadsheet, she enjoys competitive baking shows and meandering local neighborhoods.

Content:

B2B Panel Discussion: Building Audience, Building Sales

In today’s publishing landscape the ever increasing importance of data, especially first party data, is undeniable. Join a panel of 4 audience experts to discuss how the role of Audience Departments has changed to effectively adapt to these new data requirements. Learn what they’re doing differently from compliance to data acquisition, data usage to new innovative data product development. With almost 100 years of combined experience, be sure to have your questions ready!

Bob Kennedy – Moderator
Director of Business Development @Omeda
Bob Kennedy is currently the Director of Business Development at Omeda, an enterprise Audience Management firm located in Chicago, IL. He has a wealth of experience within the media and information industries having held additional positions in Audience Solutions and Client Services at Omeda. Prior to that, he has held positions in Client Relationship Management at Hallmark Data Systems, Director of Operations in the Audience Development department at CMP Media/UBM Tech and Supervisor role at BPA. Bob is also active in the media organizations and is currently serving as the President for the AAMP – the Association for Audience Marketing Professionals. You can connect with Bob on LinkedIn here – https://www.linkedin.com/in/robertfranciskennedy/

Kathy Mancini – Panelist
Sr Product Engineer @Computer Fulfillment
Kathy Mancini is Sr Product Engineer at Computer Fulfillment where she manages day to day operations and provides strategic direction of new products and services. Kathy partners with clients to understand their unique needs. This leads to the development of new functionality for CF’s fulfillment and integrated audience management platforms.

Vesna Moore – Panelist
Director of Audience Development @Annex Business Media
Vesna Moore is the Director of Audience Development for Annex Business Media. She manages a readership database with more than 750,000 active subscribers and over 700,000 eNewsletter recipients across 60+ products encompassing over 30 industries and 300 business sectors all leveraged with the use of proprietary market research, profiling/segmentation as well as leading edge technology. She’s worked for large and small magazine publishing companies within both the consumer and trade (b2b) sectors for the past 30 years.

Hannah Trumper – Panelist
Audience Development Manager @Newcom Media
Hannah Trumper is an Audience Development Manager at Newcom Media with 10+ years experience in marketing, circulation and audience development (previous stints include TC Media and AZURE). Focused primarily on digital acquisition and retention, it’s her job to find and keep readers. When she’s not executing a marketing plan or fighting with an excel spreadsheet, she enjoys competitive baking shows and meandering local neighborhoods.

 

Content:

How to Create Winning Covers

What are the secrets behind creating covers that resonate with consumers? What is the formula for creating those covers? Join us as we share the elements to creating covers that not only draw consumers to a magazine but lead them to purchase it as well.

Speaker: Craig Sweetman – Retail Circulation & Consumer MarketingCRS Media

Craig Sweetman has over 40yrs experience in the retail circulation and consumer marketing areas of the magazine business. He was Eastern Canadian Manager for Conde Nast Publications for 15 years and managed the growth of such publications as Architectural Digest, Vogue, Vanity Fair and GQ magazines. When Conde Nast and Hearst merged their retail side in 2000 Craig took over the new role of Retail Sales Manager – Canada East at CMG where he managed the growth of additional publications such as Oprah, Cosmopolitan and Esquire. He then moved to Coast to Coast in 2003 to become Director of Canadian Agency Relations where he was instrumental in the launch and growth of such publications as Zoomer, Sharp, Sharp’s Book for Men, Pacific Yachting and Outdoor Canada. He launched his own consultancy in 2013. Craig is Chair of the CMAC (Circulation Marketing Advisory Committee) for Magazines Canada and also chairs an industry group called the (IAG) Industry Action Group.

Content:

Workflow and the New Normal: How to Work Remotely for the Long Haul

We’ve all been waiting to go back to the office and resume ‘normal’ operations post-pandemic. But what if the future is remote? What if there is no more ‘normal’ to resume? How can individual magazine teams transition to digital, maintain quality, and make deadline without burning out? What technology helps… and hinders? We will do a deep dive into these and other questions facing publishers of small and medium-sized magazines across Canada, giving you the tools and resources you’ll need to seize control of your process, develop and implement content-first workflows, free up wasted energy, choose and develop new channels, lower stress levels, and grow your brand.

Speaker: Kilian Schalk – Content Workflow Design & Implementation@PurpleGray Consulting
An expert in workflow design and “an energetic, passionate devotee of continuous improvement”, Kilian Schalk has been enabling publishers to thrive in a multi-channel environment for decades. He recently positioned America Media, one of the oldest periodicals in the United States, to ‘lead the conversation about faith and culture’ and created the blueprint for a workflow overhaul of Vanity Fair. He also put The New Yorker on the iPad as Technical Director of Digital Projects, helped define and implement cultural change across eighteen titles at Condé Nast, and began his career as the youngest Production Manager in Rolling Stone history. His unique workflow transformation program guides small to mid-sized magazine teams as they define and implement the culture change needed to compete in a mobile environment, launch new digital products, find room in the day to create podcasts, expand into radio, add video channels, and go home on time.

Content:

B2B Editorial & Advertising Panel – Maintaining the Credibility of your Content

Join us for this webinar panel discussion, editorially-focussed for B2B magazine professionals. Topics will include editorial integrity guidelines, sponsored content, building a strong editorial-advertiser relationship, and more, with panelists and a moderator from across the B2B industry.

Corinne Lynds – Moderator
Content Director @Actual Media
With more than two decades of experience leading B2B editorial teams and content strategy on the agency side, Corinne is passionate about humanizing highly technical stories across Actual Media’s print, digital, and experiential platforms. She is responsible for managing all editorial and content operations across the infrastructure, water, and environment sectors. Corinne is a compulsive storyteller who knows how to engage business audiences.
John G. Smith – Panelist
Vice-President, Editorial @Newcom Media Inc.
John G. Smith is an award-winning communicator with almost 30 years of experience in publishing and corporate environments. In his role as vice-president of editorial at Newcom Media – a leading B2B publisher and trade show producer – he oversees the editorial practices of publications that serve the financial services, insurance, dental, trucking, waste management, and supply chain sectors. As editorial director of Newcom Media’s trucking and supply chain group, he also has daily responsibilities for publications including Today’s Trucking, Transport Routier, and Canadian Shipper.
Stefanie Croley – Panelist
Editorial Director, Agriculture @Annex Business Media
Stefanie leads the content charge for the agricultural group of magazines at Annex Business Media, Canada’s largest B2B publishing company. With more than 10 years of B2B experience in several markets, Stefanie found her home in the ag group in 2013 and has since developed and executed a host of content strategies, including podcasts, live and virtual events and effective sponsored content campaigns. She is a passionate communicator and works closely with a team of experienced media professionals to serve her audience with quality content across all platforms.
Richard Willingham – Panelist
Former President Motum B2B, Past President and Canadian Representative TEAM ZERO
As an agency president, Richard promoted and delivered on his core platform that b2b marketing demands different thinking from consumer campaigns. His Canadian, US and UK experience in journalism, publishing and marketing communications—all business-to-business—combine to give him a broad understanding of what drives brand decisions in this sector. His volunteer work with BPA Worldwide, where he served a two-year term as Chair of the Board, and eight years on the CCAB Magazine Advisory Board, allowed him to provide strong leadership to his b2b clients concerning the risky business practice of advertising in media channels–print, digital and in-person–that provide no third-party verification of their audience access claims.
Marie-Chantal Savoy – Panelist
Vice-President, Strategy & Communications@Logistec
Marie-Chantal Savoy joined LOGISTEC in 2017. As the head of Strategy and Communications for the LOGISTEC family, Marie-Chantal champions purpose-driven growth —both for our customers in the marine and environmental sectors – and within LOGISTEC’s own walls. For more than 30 years, Marie-Chantal has partnered with visionary leaders to build great brands. Her passion is helping them transform their organizations through brands with distinct purpose and experiences that combine the power of storytelling with insight and the magic of technology, to motivate and inspire people towards change. Marie-Chantal had the opportunity to be part of the impressive journey CN went through from 1997 to 2017 and before that work for Air Canada, Avenor and Cossette Publicité.

Content:

Editorial Packaging From A–Z

How does award-winning Today’s Parent magazine produce such consistently effective editorial packages? Find out in this webinar presented by editor-in-chief Kim Shiffman. She’ll explain the nuts and bolts of her team’s process, from brainstorming, to coordinating contributors, editors, layout, and production, to budgeting both money and time. You’ll learn packaging ideas you can use right away and hear behind-the-scenes stories as Shiffman shares her top tips.

Kim Shiffman is the Editor-in-Chief of Today’s Parent (print and digital) where she’s held progressively senior roles since joining the team in 2015. Prior to Today’s ParentShiffman worked on custom content for Rogers Media and online travel-deal publisher Travelzoo, and held senior editorial roles at ProfitAllergic Living, and Chatelaine. She also co-owned and edited City Dog, a free quarterly publication for urban dog owners. Shiffman’s byline has appeared in more than a dozen publications, including The Globe & MailMoneySenseCanadian Business, and Flare.