Sponsorships vs. CPM Sales for B2B Online: Business Media Summit 2010

Charles McCurdy has more than 30 years of experience in managing and investing in niche media, information and education companies. Widely acknowledged as an industry leader, he currently serves as Vice Chairman of American Business Media and as Chairman and CEO of Apprise, where he has led the acquisition and development of three platform companies.

Watch the interactive discussion led by Charles McCurdy at the 2010 Business Media Summit on integrated ad platforms and sales techniques, what tools are needed to help cross sell and what ancillary revenue streams are working. Cultivate business media strategies that will work in Canada and beyond.