MagNet 2017 Q&A: John Wilpers on Content Marketing and Native Advertising

John Wilpers of Innovation Media Consulting, who presented two sessions, Content Marketing: Our Greatest Opportunity and Greatest Threat and Native Advertising: The Intelligent, But Risky, Form of Advertising at MagNet 2017, chats with us about the key takeaways from his sessions.

MagNet: Canada’s Magazine Conference took place April 25–27, 2017. MagNet 2018 will take place April 24–27 at the Courtyard Toronto Downtown.