Robert Rose, Chief Strategy Officer, Content Marketing Institute, discusses the key takeaway from his session at MagNet 2016, “The 2020 Content Marketing Imperative: New Roles and New Goals.” Watch Robert explain why content marketing is a great way for magazines to get into the marketer’s heart.

MagNet: Canada’s Magazine Conference, took place June 7–9, 2016. MagNet 2017 will take place April 25–28 at the Courtyard Toronto Downtown.