MagNet 2016: Matt Prohaska on Programmatic Advertising

Matt Prohaska, CEO and Principal of Prohaska Consulting discusses the key takeaways from his session at MagNet 2016, “Programmatic Advertising Explained.” Watch to learn why programmatic advertising provides great opportunities for magazine publishers.

MagNet: Canada’s Magazine Conference, took place June 7–9, 2016. MagNet 2017 will take place April 25–28 at the Courtyard Toronto Downtown.