Digital revenue maestro, Jay Lauf, was MagNet 2016’s Marquee speaker. As SVP of Atlantic Media and President/Publisher of Quartz, Jay is an expert on what it takes to make high quality, high integrity journalism commercially viable. Since taking his position at Quartz in 2012, he has increased digital revenue by over 400%. Prior to that, he led The Atlantic‘s revitalization from a money loser to what Ad Age called “an ultra-modern, multi-platform juggernaut.”
Every magazine can learn from Jay’s creative approaches to digital advertising and other revenue generators.
MagNet: Canada’s Magazine Conference, took place June 7–9, 2016. MagNet 2017 will take place April 25–28 at the Courtyard Toronto Downtown.