What do you get when you cross a fashionista with fall foliage? Find out in the latest in a series of short videos from Magazines Canada’s national marketing campaign, Canadian Magazine Mashup.
“This campaign draws attention to homegrown stories; it speaks directly to the relationship between Canadian magazines and their audience,” says Barbara Bates, Executive Director of Circulation Marketing for Magazines Canada. “Each new campaign video and ads highlight the endless possibilities of imagination and engagement when you open a magazine.”
Illustrating the campaign message “When you dive into your favourite magazine, you might get lost,” two worlds collide in the new mashup video as readers at a magazine stand each lose themselves in the pages of different Canadian magazines with hilarious results. As part of an integrated marketing campaign launched in July, these absurd vignettes demonstrate how a great magazine will draw you in with riveting storytelling. With hundreds of Canadian magazines to choose from, there is a title to match anyone’s interest in stores now.
“The Canadian Magazine Mashup campaign cleverly transports the readers engaged in our stories and takes them to another place,” says Michael Fox, publisher of Garden Makingmagazine. “The idea of getting lost in a magazine is a real story for the ages,” agrees Matthew Holmes, Magazines Canada CEO. “This campaign is important because it showcases the diversity woven into the Canadian magazine landscape and the endless discoverability of a #MagazineMoment.”
Be sure to look out for the three Magazine Mashup videos as they are released throughout the year on social media at @MyCdnMags, at CanadasMagazineStore.ca/video and as part of an integrated marketing campaign online and in print.
ANYTHING CAN HAPPEN WHEN YOU LOSE YOURSELF IN A CANADIAN MAGAZINE.
See two worlds collide: CanadasMagazineStore.ca/video
And be sure to follow @MyCdnMags for daily updates!
Canadian Magazine Mashup is part of Magazines Canada’s 2016–17 Take 2 #MagazineMoment magazine-stand campaign. This project is made possible with the generous support of the Ontario Media Development Corporation, the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage.