Canadian Magazine Mashup: Culture Report

Art takes a whimsical ride with business in our latest Canadian Magazine Mashup.

The Canadian Magazine Mashup video series speaks to the diversity and range of Canadian titles and the unique experiences that arise from that diversity. The three short, humorous videos invite Canadians to lose themselves in a Canadian magazine and discover just how much can happen when you dive into those pages.

“We wanted to create something that shows how much there is to discover at a Canadian magazine stand—there really is something there for everyone,” says Matthew Holmes, Magazines Canada CEO. “Canadian Magazine Mashups showcase how our stories captivate and arrest us—take us to another place, and then bring us right back home,” agrees Annie Gabrielian of St. Joseph Media.

Almost 3 out of 4 Canadians read magazines regularly, spending an average of 49 minutes per issue. In the words of one reader, Canadian magazines “let me get lost for a while, become inspired and gain a wealth of knowledge.”

To watch all three videos, access the store locator and magazine personality quiz, visit

Magazines Canada partnered with K9 Strategy+Design and a team of Ontario filmmakers to develop the Canadian Magazine Mashup video series and creative.

Canadian Magazine Mashup is part of Magazines Canada’s Canadian Magazine Moment campaign. This project is made possible with the generous support of the Ontario Media Development Corporation, and the Government of Canada through the Canada Periodical Fund (CPF) of the Department of Canadian Heritage.