We are inspired every day by Canadian magazines and the innovative people and ideas that drive our industry forward. “Showcasing Success” shares stories and best practices from the people producing great things in Canada’s magazine media.
In Canada, great magazines are made every day. New titles continue to emerge, and our most distinguished magazine brands continue to get better. Why? In addition to the Canadians at home and abroad who read hundreds of millions of Canadian magazines a year, we can thank the innovative people who work in magazines—people like you, who develop the concepts, write and edit, design, produce, publish, distribute, hold events and engage communities of readers across print, digital and multi-platform channels.
At Magazines Canada, we are inspired every day by Canadian magazines and the innovative people and ideas that drive our industry forward. The Showcasing Success project seeks out, interviews and shares stories and best practices from the diverse voices producing great things in Canada’s magazine media. We’re excited to share ten new case studies with you, each one of which focuses on the creativity, innovation and successes within Canadian magazines.
The case studies will be released in April and May, so be sure to check back! Join us as we share these amazing Canadian magazines and the incredible work they create every day across all platforms.
With a young, ambitious, agile and innovative team, Fashion magazine prides itself on testing out ideas and content plans based on the most immediate information and data available.
“Our chief strategy is to be adaptive!” says Noreen Flanagan, Editor-in-Chief of the St. Joseph Media title. “As everyone knows, print magazines and publishing as an industry are radically different than they were a few years ago and it remains persistently unpredictable. That means we constantly have to be both proactive and reactive; we’re constantly refining our goals and tactics.”
So, part of Fashion‘s strategic plans include video, an unique opportunity for the mag to create original, stylish, visually arresting and entertaining content that can be both separate from the magazine and/or a complement to it.
In April 2017, as part of a massive Google Earth redesign, tech giant Google announced Voyager, a tool that would allow content producers to tell rich textual and visual stories using text, photos, videos and navigable waypoints. The new tool built on Google Earth’s existing 360-degree content and spectacular satellite imagery and featured content from partners including BBC Earth, NASA and the Jane Goodall Institute.
This major update caught the attention of Canadian Geographic.
“We knew immediately that we wanted to produce Canadian content,” said Ellen Curtis, the Director for Canadian Geographic Education. “Because we were already working on our Indigenous Peoples’ Atlas of Canada project, it seems like a natural fit to do our first Voyager story focusing on residential schools.”
In launching their endeavour, called “Canada’s Residential Schools,” Canadian Geographic became the first Canadian content producer for Google Earth Voyager. (Google produced all other Canadian content on Voyager prior to CG’s work.)
In early May 2016, wildfires ripped through Fort McMurray, Alberta, leaving a wake of destruction. With an estimated damage cost of almost ten billion dollars, it was the single costliest disaster in Canadian history.
As a B2B magazine serving the nation’s insurance industry, Canadian Underwriter immediately began reporting on the insurance implications of the tragedy. What began as rapidfire coverage of Canada’s largest insured catastrophe unfolded into multi-year coverage spanning the B2B magazine’s print, web and social platforms.
In 2017, Magazines Canada announced a new fellowship program designed to give journalists a paid position at a host Canadian magazine and the opportunity to gain valuable experience, broaden their professional network and explore stories that inform, engage and deepen the conversation on issues that drive our country forward. Briarpatch Magazine, a bi-monthly publication headquartered in Regina, Saskatchewan jumped at the chance to host a fellow.
The magazine—which focuses primarily on politics and culture—operated with a full-time staff of only two, and the pair knew they could benefit from having a fellow on board for the four- to six-month term of the fellowship program.
“It was exciting to think of all that we could tackle with a third staff person! The financial contribution that Magazines Canada made to the fellowship meant that we had some support to do what we couldn’t have done on our own humble budget—hire and fairly pay an additional staff member for a summer of intensive work,” says Tanya Andrusieczko, the Briarpatch editor at the time.
Showcasing Success was made possible with the support of the Ontario Media Development Corporation.