Publishers offer print media and they offer digital media, but what if you could combine print and digital media in the same product? Enter Augmented Reality (AR), which enables readers to unlock additional content behind a printed page, or spurs them to respond instantly on a subscription or other offer, through their smart phones or tablets. Join us as Nicky Middleton, founder and publisher of award-winning Brainspace magazine, an interactive magazine for kids, explains how AR can bring static editorial and advertising print pages to life with animation, video, shopping and other digital tools.
With more than 30 years of experience in both editorial and advertising design, Nicky Middleton has worked with both corporate clients and independent businesses. She became a leader in the innovation cluster of publishing by creating the first children’s magazine that uses augmented reality throughout its editorial content. In her six years of working with augmented reality, she has gained valuable insight. “In order to progress the monetization of interactive print, we need to promote reader familiarity with the technology throughout our editorial,” Nicky says.