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Writing about Indigenous People and Communities: Three Tips to Get it Right by Angela Sterritt

Angela Sterritt
Angela Sterritt

By Angela Sterritt, Journalist and Writer, CBC

I often get asked, what makes an Indigenous story different? And I always say the say the same thing. Nothing.

That might seem counterintuitive when we are often reminded about the sensitivity, needed context and previous gaps in stories on Indigenous people and communities. But it’s about getting it right and that means striving to cover Indigenous stories with the same investigation, rigour, sensitivity, depth and accuracy as any other story.

The difference is the acknowledgement that as an institution, the media has not done a good job covering Indigenous stories in the past. We have left out details, such as how much a family member loves a missing or murdered love one, or been too gratuitous with other details, like spending the most time on who killed her or how she died. In many cases, we have also got facts wrong, talked to too few sources or worse, not covered a story at all.

Trust has been broken with media and now some are trying to build it back up.

I’ve been covering Indigenous stories, not exclusively, but often over the last several years and there are some tips I have picked up along the way—often from making my own mistakes.

1. Don’t rush a sensitive story

For some Indigenous people, in particular survivors of residential schools, the sixties scoop or family members of missing or murdered loved ones, this may be the first time they have shared their story because of a lack of trust in media.

Some may have witnessed or experienced a negative interview or had a story published about them or their community that was not accurate or misrepresentative.

Do let interviewees know about your deadline, the treatment of the story and your direction, but be open minded about how long it may take to gather, especially if it is a sensitive story.

I once expressed my frustration with how long an interview with a survivor was taking to set up and not only did I lose the interview and the story but the contact. It was a big reminder that some stories cannot be rushed. I now make a point of being gentle with time.

That being said, you might need to let your editor or producer know that this story might take more time in the gathering stage.

Also keep in mind this may not be true for everyone. I’ve also had many survivors feel good about sharing and want the story to go out as soon as possible. Others have worked with media before and can help turn a story around in a few hours. Keep in mind, like everyone, Indigenous people do not all have the same experience.

2. Be objective, and mindful of stereotyping

One of the main flaws of the past in writing about Indigenous communities was that they were often presented in an oversimplified way. We saw tropes of Indigenous people as only of the past, only in a cultural lens or bleakly.

We’ve left out important context that helped to understand a community or person or added context when it wasn’t needed.

For example, in an excellent news story about voting in an Indigenous community, two Indigenous youth were featured. It was compelling and powerful. But at one point the reporter questioned the youth about the type of drugs he used growing up—”oxytocin or meth”? It gave the story weight and context about the hurdles this community had overcome, but how often would we ask non-Indigenous people this same question for a story unrelated to drugs and alcohol? Many people of different races have had brushes with and even struggled with addictions but often it’s highlighted in Indigenous stories.

I also had a keen non-Indigenous student recently tell me that he was told by another student not to ask Indigenous people about their community as it may be too traumatizing for them. This is an inaccurate assumption, as for one it infers that all Indigenous people are victims, and for two it suggests we should steer away from difficult stories in Indigenous communities. We should strive for balance in our coverage of Indigenous communities and this means being brave enough to cover the hard stories and knowing the value of doing the lighter, more positive ones.

It’s a lesson about inserting our own bias about Indigenous people, intentionally or inadvertently, into our storytelling. The tip here is to think about what biases or tropes you are bringing to your stories with your own preconceptions about Indigenous people.

Here are some to avoid:

  • The victim narrative: Depicting Indigenous people or a person as collapsing under the burden of history or current realities, or overcoming tragedies that have no root cause.
  • The addict and alcoholic stereotype: Exhibiting a person’s past or current substance abuse when it is unrelated to the story.
  • The warrior trope: Rather than looking at concerns as legitimate political, environmental or socio-economic ones—painting an Indigenous person as a trouble maker, or as irrational, even violent.
  • The greedy/lazy label: Instead of telling a robust story about finances, treaties and lands in Indigenous communities, showcasing a narrow, crude or inaccurate presentation of the issues such as Indigenous people getting free stuff (education and gas are popular errors) or tax breaks.

3. Actually visit an Indigenous community

One of the things I notice more and more is that reporters end up tethered to their desks due to budget cuts or tighter deadlines, so I understand, this is a hard one.

But it’s difficult to actually understand the complexity of a community without going there, talking to people there and seeing the state of the community. For example, many reporters had covered a Stolo community close to Chilliwack, B.C. but without ever going there. Most of the reports focused on one chief who was in support of the Trans Mountain pipeline, and from one perspective. But going there showed me a diverse cross-section of the community: some who were clearly against the expansion, others who were for it, but for a vast array of reasons. Going there also showed me just how small the community was, how tight knit and how connected to other communities it was.

Being in a community can also show you the distance it is from larger centres, the challenges it may face to access education, health care and transportation.

Make sure not just to show up, ask permission from a resident (doesn’t have to be from the band leadership) and try to plan it around a community event. When I was covering stories about the oil sands in northern Alberta, we planned it around a career fair and a trapping trip.

The biggest, more important piece of advice I can offer, is start to see Indigenous people as not black-and-white caricatures who exist in homogeneous ways, but as three-dimensional, complex and diverse people, with various opinions, ways of life, experiences and values.


Magazines Canada Hotsheets deliver current information on a single topic, each written by an expert in the field. Return to Magazines Canada Hotsheets.

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Diversifying your Contributors in Seven Steps by Chelene Knight

By Chelene Knight, Managing Editor/Executive Director of Room magazine, and Festival Director of the Growing Room Literary Festival

Photograph of Chelene Knight
Chelene Knight

When thinking about diversifying your contributors, you must first think about what this means to you and your team. What does diversifying really mean? It should go above and beyond race and gender, and consider all the various intersections and the ways in which they meld into one another. Wherever possible have an in-person meeting with your team and make sure that “diversifying our contributors” is the one and only topic. You should recognize that there is no end result, but instead a system of established accountability practices put in place to consistently reevaluate the magazine’s efforts while still adhering to your mandate, mission, values, and long-term goals. Ask yourself questions about what diversifying really means. These questions can include: Who are we not reaching, and why? How can we let folks know that we want their voices included? How do we include as many voices as possible, but in a respectful way?

Most often, folks submit to magazines, purchase issues and attend events by word of mouth, or because they have a longstanding history/relationship with the magazine and its values. Find a magazine that mirrors and reflects what you hope to be doing and reach out to them and ask about their procedures. Make friends and have conversations. We shouldn’t ever be operating in a silo.

Step One: Define what your inclusion goals are

Start by embracing the Three T’s: Transparency, Trust, Truth—your bridge to success.

  • Truth
    Being open and honest about your magazine’s intentions, as well as being forthcoming about mistakes you’ve made along the way, will lead into building trust with your current readers. Be honest about who is missing from your pages. Share (perhaps in a weekly newsletter) that you WANT To include these folks, but need a little help.
  • Trust
    Trust is earned when a magazine delivers on their promises and trust is solidified by creating quick and concise solutions if things do not go as planned. Did you miss mailing an issue? Did you spell a contributor’s name wrong? Do you reply to all emails? It’s all in the details. Replying to emails sent from the very folks you hope to reach out to is imperative. Listen to their rants and raves and in your reply, ask them what their ideas are. Take their ideas and present them to your team.
  • Transparency
    No one should expect everything to happen overnight. And because of this, it’s super important to make sure you communicate your journey with your writers, subscribers, supporters and followers. Are you working on creating an accessible space, but hitting a lot of road blocks along the way? Let people know! The journey is just as important as the destination.

Step Two: Identify the barriers and then remove them

Barriers are obstacles that stand in the way of not only certain people submitting to your magazine, but they can also stand in the way of even accessing it. The only real way to find out what these barriers are is to ask. Send out reader surveys, weekly newsletters (and in these newsletters ask your current subscribers to forward it to someone who may not know your magazine exists).

Step Three: Take a look in the mirror: Does your staff and governing body reflect who you are trying to reach? If not, rectify this

The majority of folks submitting to magazines will look to that masthead to check the diversity of who is on the editorial and governing boards:

  • people of colour
  • folks with varying education levels
  • women, non-binary, trans folks
  • Indigenous folks
  • Folks with various abilities and disabilities

The list goes on and on. What’s that old saying? Be the change you hope to make. Reflect it every day. Although the above is not an exhaustive list, I know that as a writer and as an editor that these are things that are very important to me.

Step Four: Community engagement

Hosting your own events is a fantastic way to attract attention and build a larger audience for your magazine, but attending other events aside from your own, meeting people, networking and supporting other local organizations is a fantastic way to build and strengthen community.

Step Five: Relationship building

It’s one thing to establish strong relationships with the community, but also consider doing the same with organizations outside of publishing. Speak with local shop owners, cafes, restaurants and the like to establish the “three T’s” and check in to see if your goals align with theirs. Do they want to increase food sales? Ask about hosting an event there, or collaborate in another way (discounts can go both ways).

Step Six: Action items you can implement now

  • Transparency via weekly newsletters.
  • Form an equity and inclusion committee and make that committee the core of every decision your organization makes.
  • Perform annual language audits on your website, and other materials to make sure your language is inclusive.

Step Seven: Accountability and constant re-evaluation

Again, diversifying isn’t a matter of checking boxes. The work you do to make your organization as inclusive as possible, inside and out, should become daily practice, a part of your mandate. Check in with yourselves frequently to make sure you are on the right track and to look for ways to continually do better. A great way to make sure that this never falls off your to-do list is to write it into your daily operations. Ask yourself if every decision you make is as inclusive as possible. If the answer is no, go back and try again. This is work. Magazines Canada


Magazines Canada Hotsheets deliver current information on a single topic, each written by an expert in the field. Return to Magazines Canada Hotsheets.

Feature photo: The Jopwell Collection

Canada Council for the Arts / Conseil des arts du Canada Department of Canadian Heritage  Ontario Arts Council / Conseil des arts de l'Ontario Ontario Creates / Ontario Créatif