As ad sales plummeted last spring, Inuit Art Quarterly ran a tight digital fundraising campaign that doubled its goal, pulling in more than $50,000 in two weeks. In this webinar, Publisher Alysa Procida and Editorial Director Britt Gallpen describe the magazine’s business strategy, which focuses on converting readers into donors and deepening their commitment to Inuit art. Learn the secrets for donor engagement that propelled this award-winning magazine to success.
Alysa Procida is the Executive Director of the Inuit Art Foundation and Publisher of the award-winning Inuit Art Quarterly. Under her leadership, the foundation successfully launched several signature programs including the Igloo Tag Trademark, which protects artists from cultural appropriation and theft; the Inuit Artist Database, an unprecedented biographical resource for artists to receive support in creating online CVs; and the inaugural Kenojuak Ashevak Memorial Award, which supports an established Inuit artist in pursuing an artistic residency.
Britt Gallpen is a writer, curator and Editorial Director of Inuit Art Quarterly. Since 2016, she has expanded the magazine’s scope to examine circumpolar artists and contemporary practices, while paying particular attention to mentoring emerging Indigenous writers. In recognition of her efforts, she was awarded the Magazines Grand Prix’s Editor of the Year, Honourable Mention in 2017, while the magazine was shortlisted for the Magazine Grand Prix—Arts and Literary. This was followed by four nominations at the National Magazine Awards in 2018: Best Arts and Literary Magazine, Art Direction Grand Prix, Best Editorial Package and Best One-of-a-Kind Storytelling (silver).
Free to attend!
If you need to up your social media game but have limited knowledge and resources, this webinar is for you! Learn what works and what doesn’t as social media pro Andrew Lovesey explains how to create a dynamic presence on social media, which platforms make the most sense for your business, how to be consistent around your brands, and the best ways to engage and grow your audience.
Andrew Lovesey is the manager of editorial and travel partnerships for Canadian Geographic and The Royal Canadian Geographical Society. He has been working in the marketing industry for nearly 10 years and specializes in stakeholder and community engagement leveraging digital and social mediums.
Dylan Dubeau, Creator of Animalogic and Digital Video Producer for Blue Ant Media, explains how publishers of all sizes can use YouTube to develop large audiences of engaged superfans. Find out how print and YouTube audiences differ, plus secrets to making great YouTube content. While big brands like Vanity Fair, Vogue, and Wired have access to celebrities and large budgets, this webinar will introduce you to individual creators who have succeeded with more limited resources.
Dylan Dubeau is the Creator of Animalogic (nearly 1 million subscribers) and Digital Video Producer for Blue Ant Media. He writes, edits, shoots, produces, animates, and occasionally hosts videos for the YouTube channels and Facebook pages of Animalogic, Cottage Life, A.Side, Love Nature, Cottage Life DIY, Gameza and Makeful. He also writes, shoots, edits, and produces a YouTube series called Not Exactly Normal, which is all about how history, video games, movies, television, and the internet all collide in this unusual world we live in.
Publishers offer print media and they offer digital media, but what if you could combine print and digital media in the same product? Enter Augmented Reality (AR), which enables readers to unlock additional content behind a printed page, or spurs them to respond instantly on a subscription or other offer, through their smart phones or tablets. Join us as Nicky Middleton, founder and publisher of award-winning Brainspace magazine, an interactive magazine for kids, explains how AR can bring static editorial and advertising print pages to life with animation, video, shopping and other digital tools.
With more than 30 years of experience in both editorial and advertising design, Nicky Middleton has worked with both corporate clients and independent businesses. She became a leader in the innovation cluster of publishing by creating the first children’s magazine that uses augmented reality throughout its editorial content. In her six years of working with augmented reality, she has gained valuable insight. “In order to progress the monetization of interactive print, we need to promote reader familiarity with the technology throughout our editorial,” Nicky says.
How Do They Know That? Verifying Claims in the Age of Fake News: You don’t need to be a scientist to take a scientific approach to identify misinformation and disinformation. Amid the flurry of press releases, pressure to publish and time crunch that publishers face daily, a healthy dose of skepticism can be a valuable tool for magazine media to tell the difference between the truth and fiction dressed as fact.
On Wednesday, September 18, at 2 pm (ET), join Jim Handman, Executive Director of the Science Media Centre of Canada, as he talks about the importance of skepticism and critical thinking as a strategy to assess information online. This webinar will highlight the most important questions you should ask. He will help you learn about tools and resources that can help as you navigate the online environment.
Jim Handman is Executive Director of the Science Media Centre of Canada. Before joining the SMCC in 2017, he spent 17 years as Executive Producer of the award-winning CBC Radio science program, Quirks & Quarks. During that time, Jim won numerous prizes for science journalism, including the prestigious Walter Sullivan Award from the AGU. He has also taught broadcast journalism at Ryerson University, was Science-Writer-in-Residence at the Journalism School of the University of Wisconsin-Madison and was the CanWest-Global Fellow in Media at Western University, where he taught a graduate seminar in science journalism.
Jim is a frequent speaker on the topic of science and the media and also conducts training workshops in communications for scientists in Canada and the US. He most recently gave his SciComm presentation to science graduate students at McGill, Western, and McMaster Universities.
This webinar is presented as part of the Age of Disinformation project.
We acknowledge the support of the Government of Canada.