Media sales veteran Ryan Dohrn will help you learn to use behavioural analysis to identify the six personalities of advertisers and how to best work with each unique individual to build relationships faster and ultimately sell them more.
Twitter Canada’s Laura Pearce leads an engaging session on FONK, or the “fear of not knowing”—the insatiable need of Canadians, across all age groups, to be in the know about what’s happening. You’ll learn about consumer mindsets on different social platforms and how to tap into that as you deliver your content in these channels.
Make your magazine and online features more impactful with these strategies for choosing the right characters, capturing scenes, building suspense, crafting powerful metaphors and more in this webinar with editor and writer Kim Pittaway.
In this webinar, award-winning Gitxsan journalist Angela Sterritt shares how to get the facts right while being mindful of historical concerns and subsequent mistrust, and how to get the story right while being respectful to Indigenous communities and cultures.
In this webinar, This Magazine publisher Lisa Whittington-Hill explores alternative funding models for your magazine, covering everything from monthly donor programs and brand extensions to crowdfunding and online appeals.
What cover, type, layout and image trends are finding their way onto magazine pages this year? Join John Montgomery, art director at Reader’s Digest Canada, as he shares the trends he’s seeing, and shows examples of who’s doing what, where.
Job demands and job descriptions are changing rapidly as magazines evolve from print-only products into multi-media brands. Penny Caldwell provides tips for motivating staff, including how to have tough conversations and when to recognize star performers.