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    Programmatic advertising is growing fast and provides real opportunities for magazine publishers. If you’re unsure of the basics, or lack confidence in the process, this is the session for you.

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    Make your magazine and online features more impactful with these strategies for choosing the right characters, capturing scenes, building suspense, crafting powerful metaphors and more in this webinar with editor and writer Kim Pittaway.

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    In this webinar, award-winning Gitxsan journalist Angela Sterritt shares how to get the facts right while being mindful of historical concerns and subsequent mistrust, and how to get the story right while being respectful to Indigenous communities and cultures.

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    In this webinar, This Magazine publisher Lisa Whittington-Hill explores alternative funding models for your magazine, covering everything from monthly donor programs and brand extensions to crowdfunding and online appeals.

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    What cover, type, layout and image trends are finding their way onto magazine pages this year? Join John Montgomery, art director at Reader’s Digest Canada, as he shares the trends he’s seeing, and shows examples of who’s doing what, where.

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    Job demands and job descriptions are changing rapidly as magazines evolve from print-only products into multi-media brands. Penny Caldwell provides tips for motivating staff, including how to have tough conversations and when to recognize star performers.

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    You’ve got data—but what does it mean? Learn how to maximize the usefulness of your content analytics efforts with Pressboard Co-founder Jerrid Grimm.

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    Join Ashley Cassidy Seale, Founder & Creative Director of Ruby Social Co., to learn how to build your brand on Instagram. Best practices for cultivating not just a following but a community, leveraging the power of storytelling, a consistent aesthetic and a bold strategy.

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    The evolving digital landscape requires a new way of telling stories, as well as a convergence of editorial, marketing and production skills to conceive, produce, sell and distribute them. Learn how to produce, disseminate and foster community engagement through innovative digital stories on a variety of platforms by exploring relevant groundbreaking projects.

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    Join Dana DiTomaso, Partner & President of Kick Point, to learn how to use LinkedIn as a marketing platform. Dana will review how to build, engage and advertise to your market on LinkedIn and how to extend it to your website as well.

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