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    • Ep 152: Arjun Basu
    May 15, 2019
    audiomag

    Content marketing, when done right, can cut through the noise and deliver an engaging experience to audiences. Music: TimeTrain by PC III

    Advertising, Editorial, Management
    Ep 151: Sharon McAuley
    April 24, 2019
    audiomag

    Finding and fostering new talent can be a challenge. Sharon McAuley discusses Magazine Canada’s National Paid Internship Program and the pilot initiative in 2018. Music: TimeTrain by PC III

    Management
    AudioMagfunding
    Ep 150: Stacey McLachlan
    April 17, 2019
    audiomag

    Great service packages are a staple in magazine publishing. Stacey McLachlan, executive editor of Western Living and Vancouver magazines, shares her tips to make service packages indispensable to readers. Music: TimeTrain by PC III

    Editorial
    Ep 149: Laura Pearce
    April 3, 2019
    audiomag

    Having an engaging and responsive online presence is key for many publishers’ digital marketing strategies. Twitter Canada’s Head of Consumer Marketing Laura Pearce shares her tips and best practices for real-time marketing. Music: TimeTrain by PC III

    Social Media
    digital
    Ep 148: Online Ad Fraud (Part 2)
    March 27, 2019
    audiomag

    In part 2 of a special episode of ad fraud, we continue our conversation with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the size and nature of the ad fraud problem, and what’s being done to confront it. Music: TimeTrain by PC III

    Advertising
    digital
    Ep 147: Online Ad Fraud (Part 1)
    March 20, 2019
    audiomag

    In part 1 of a special episode on ad fraud, we talk with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the size of the problem, and what publishers can do to protect themselves and the brands they work with. Music: TimeTrain by PC III

    Advertising
    digital
    Ep 146: Jason Maghanoy
    March 6, 2019
    audiomag

    Toronto Life’s Jason Maghanoy shares his best practices for partnering with brands to create new revenue streams that provide readers with engaging storytelling. Music: TimeTrain by PC III

    Management
    advertisingeditorial
    Ep 145: Lisa Whittington-Hill
    February 20, 2019
    audiomag

    A solid mix of revenue sources is essential for magazines these days. This Magazine publisher Lisa Whittington-Hill shares her best practices for different approaches to funding. Music: TimeTrain by PC III

    Management
    fundingrevenue
    Ep 144: Scott Bender
    February 6, 2019
    audiomag

    Programmatic advertising plays a huge role in the ad industry. Scott Bender, the global head of publisher strategy and business development with Prohaska Consulting, helps demystify the process for publishers or team members who are new to the space. Music: TimeTrain by PC III

    Advertising
    digital
    Ep 143: Bo Sacks
    January 23, 2019
    audiomag

    Bo Sacks is the founder of the Precision Media Group and publisher of America’s longest running e-enewsletter. He shares his thoughts on where he sees the most opportunity for B2B publishers. Music: TimeTrain by PC III

    Management