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  • Ep 152: Arjun Basu
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    Content marketing, when done right, can cut through the noise and deliver an engaging experience to audiences. Music: TimeTrain by PC III

    Ep 151: Sharon McAuley
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    Finding and fostering new talent can be a challenge. Sharon McAuley discusses Magazine Canada’s National Paid Internship Program and the pilot initiative in 2018. Music: TimeTrain by PC III

    Ep 150: Stacey McLachlan
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    Great service packages are a staple in magazine publishing. Stacey McLachlan, executive editor of Western Living and Vancouver magazines, shares her tips to make service packages indispensable to readers. Music: TimeTrain by PC III

    Ep 149: Laura Pearce
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    Having an engaging and responsive online presence is key for many publishers’ digital marketing strategies. Twitter Canada’s Head of Consumer Marketing Laura Pearce shares her tips and best practices for real-time marketing. Music: TimeTrain by PC III

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    In part 2 of a special episode of ad fraud, we continue our conversation with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the size and nature of the ad fraud problem, and what’s being done to confront it. Music: TimeTrain by PC III

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    In part 1 of a special episode on ad fraud, we talk with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the size of the problem, and what publishers can do to protect themselves and the brands they work with. Music: TimeTrain by PC III

    Ep 146: Jason Maghanoy
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    Toronto Life’s Jason Maghanoy shares his best practices for partnering with brands to create new revenue streams that provide readers with engaging storytelling. Music: TimeTrain by PC III

    Ep 145: Lisa Whittington-Hill
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    A solid mix of revenue sources is essential for magazines these days. This Magazine publisher Lisa Whittington-Hill shares her best practices for different approaches to funding. Music: TimeTrain by PC III

    Ep 144: Scott Bender
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    Programmatic advertising plays a huge role in the ad industry. Scott Bender, the global head of publisher strategy and business development with Prohaska Consulting, helps demystify the process for publishers or team members who are new to the space. Music: TimeTrain by PC III

    Ep 143: Bo Sacks
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    Bo Sacks is the founder of the Precision Media Group and publisher of America’s longest running e-enewsletter. He shares his thoughts on where he sees the most opportunity for B2B publishers. Music: TimeTrain by PC III