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    Building, growing or maintaining your subscriber file requires tactics to acquire new subscribers, as well as methods to retain them. Ideally the two activities should complement each other and be…

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    In this webinar, Nikolay Malyarov of PressReader will share innovative strategies that attract and retain readers, helping to grow reach and revenues for publishers.

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    Magazines Canada is working with Canada Post to negotiate some relief for our members from Publications Mail costs. In order to increase our chances of success with this campaign, please complete this survey by April 29, 2020 and let us know the total amount of money your magazine (or group of magazines in membership) pays in Publications Mail costs annually to Canada Post, so we can present an accurate dollar amount to the federal government.

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    Research+Knowledge=Insight (RKI) conducted a two-wave online research study to over 2,000 Canadians to help publishers understand the Canadian magazine reader and what will be most effective to encourage purchase at…

    post

    By Eithne McCredie, Founder, McCredie Circulation Management Renewals are the most important source in circulation for three reasons: they are profitable; they account for at least three quarters of circulation…

    post

    By Alysa Procida, Publisher, Inuit Art Quarterly and Executive Director, Inuit Art Foundation Though digital marketing and outreach continue to attract publishers’ attention, direct marketing can still be a powerful…

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    In “Content Marketing for Magazines: Techniques to Grow, Engage and Hook Your Audience,” Shannon Emmerson, Principal at Forge & Spark Media, gives tips to help you produce great content and…

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    Jon Spencer of Abacus Circulation Inc. breaks down everything you didn’t know about libraries, including: what Ebsco is, the different types of libraries, how to determine what libraries are potential…

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    Jon Spencer of Abacus Circulation Inc. discusses the nuances of marketing your titles to libraries, including tips on advertising to librarians and encouraging your readers to request your publication at…

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    Jon Spencer of Abacus Circulation Inc. shares some of his insights regarding the use of direct mail in today’s digital-facing landscape with some surprising observations. View the PDF: Direct Mail…