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    By Eithne McCredie, Founder, McCredie Circulation Management Renewals are the most important source in circulation for three reasons: they are profitable; they account for at least three quarters of circulation…

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    By Alysa Procida, Publisher, Inuit Art Quarterly and Executive Director, Inuit Art Foundation Though digital marketing and outreach continue to attract publishers’ attention, direct marketing can still be a powerful…

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    Slate senior editor Gabriel Roth shares some of his insights into the business of podcasting in the latest episode of AudioMag.

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    The Wall Street Journal is exploring new ways to increase their revenue by introducing an ad-free version of its digital platforms as it grapples with declining ad revenue.

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    In “Content Marketing for Magazines: Techniques to Grow, Engage and Hook Your Audience,” Shannon Emmerson, Principal at Forge & Spark Media, gives tips to help you produce great content and…

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    It’s important for circulators and marketers to hunt for fresh ideas. Azure’s Hannah Trumper shares her big-picture moments from MagNet 2016.

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    Jon Spencer of Abacus Circulation Inc. breaks down everything you didn’t know about libraries, including: what Ebsco is, the different types of libraries, how to determine what libraries are potential…

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    Jon Spencer of Abacus Circulation Inc. discusses the nuances of marketing your titles to libraries, including tips on advertising to librarians and encouraging your readers to request your publication at…

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    Jon Spencer of Abacus Circulation Inc. shares some of his insights regarding the use of direct mail in today’s digital-facing landscape with some surprising observations. View the PDF: Direct Mail…

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    Jackie Kovacs talks to Tracy Finkelstein, senior director of marketing, communications and events at TC Media about the best ways to make your brand’s events shine. View the PDF: Events:…