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    When it comes to revenue, advertising sales are not the only option for magazines. In fact for niche magazines with small circulations, courting advertisers can become a losing proposition, as…

    magblast

    In the second episode of this year’s magBlast series on sponsored content, we speak to Paddy Harrington, Founder of Frontier Magazine, about their new approach to native advertising.

    magblast

    In the first episode of our magBlast series on sponsored content, Doug Kelly, Publisher and Managing Director of Strategic Content Labs at St. Joseph Media, discusses Toronto Life’s partnership with Kijiji.

    news

    Our 2017 Hotsheet series is officially rolling out! This week’s Hotsheet, 4 Easy Ways Analytics Can Help Editors by Carley Fortune, discusses why analytics matter, how they can help and how you can use analytics to your advantage to make them a better editor. This is just one of the many exciting Hotsheets we have coming your way.

    pdf

    Martin White discusses non-traditional web sponsorship in this Hotsheet. This resource will help give you an idea of what projects or activities your magazine can implement online and that will…

    pdf

    Events are crucial to the generation of revenue for many magazines. Holding these events not only allows publishers to generate cash to be able to publishing future issues, but they…

    magblast

    Matthew Blackett, Publisher and Creative Director of Spacing, discusses the importance of events to Spacing’s brand.

    magblast

    Rob Engman, President of TAPS Media, discusses the magazine’s yearly event, the Canadian Brewing Awards.

    magblast

    Toronto Life Editor-in-Chief Sarah Fulford and former Marketing Manager Yen Tran discuss the success of the magazine’s annual “Most Influential” party, which is sponsored by many advertisers.

    Ep 73: Mary Schendlinger
    audiomag

    We revisit a conversation with Mary Schendlinger of Geist Magazine on increasing circulation and raising brand awareness. Listen now for tips on successful partnerships and sponsorships, and how best to manage them.