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    A compilation of Canadian consumer magazine industry performance trends, key benefits and the latest research relating to magazine engagement, sales effect and ROI. It’s a useful overview of why magazines…

    ROI & Intent to Buy
    pdf

    Print magazine ads drive purchase intent and sales lift. Read about how this is accomplished. View the PDF: ROI & Intent to Buy

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    How can you make sure you have a clearer sense of your social media ROI? Join Renee Mellow of Mindshare for the latest on how to measure social media impact.

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    ROI
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    Consulting Editor Kim Pittaway discusses the ins and outs of knowing your social media ROI and how your brand can use this information to excel in your social channels. View…