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A compilation of Canadian consumer magazine industry performance trends, key benefits and the latest research relating to magazine engagement, sales effect and ROI. It’s a useful overview of why magazines…
Print magazine ads drive purchase intent and sales lift. Read about how this is accomplished. View the PDF: ROI & Intent to Buy
How can you make sure you have a clearer sense of your social media ROI? Join Renee Mellow of Mindshare for the latest on how to measure social media impact.
Consulting Editor Kim Pittaway discusses the ins and outs of knowing your social media ROI and how your brand can use this information to excel in your social channels. View…