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    A solid mix of revenue sources is essential for magazines these days. We talk with This Magazine publisher Lisa Whittington-Hill about her best practices for different approaches to funding.

    Ep 145: Lisa Whittington-Hill
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    A solid mix of revenue sources is essential for magazines these days. This Magazine publisher Lisa Whittington-Hill shares her best practices for different approaches to funding. Music: TimeTrain by PC III

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    When it comes to revenue, advertising sales are not the only option for magazines. In fact for niche magazines with small circulations, courting advertisers can become a losing proposition, as…

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    So far this century almost every magazine has endeavoured to manifest its readership as it has always done: distribute the magazine as best you can across all platforms and create…

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    If the editorial and demographics of an event are the same as your magazine, the cost to participate is reasonable, the marketing is effective, then there’s strong potential to generate…

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    In a conversation with international magazine association FIPP, St. Joseph Media’s Jacqueline Loch describes how FASHION magazine has meaningfully transitioned away from “traditional” revenue streams by re-positioning itself as a luxury brand with advertisers and readers.

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    Our 2017 Hotsheet series is officially rolling out! This week’s Hotsheet, 4 Easy Ways Analytics Can Help Editors by Carley Fortune, discusses why analytics matter, how they can help and how you can use analytics to your advantage to make them a better editor. This is just one of the many exciting Hotsheets we have coming your way.

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    Agency revenue up but growth rates are slowing U.S. agency revenue and digital revenue increased again in 2016, according to the Agency Report 2017, but the pace is slowing amid…

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    Publishers’ databases are becoming both critically important and harder to manage as data comes in from an endless stream of outlets. We talk with Vesna Moore, Director of Circulation and CASL Compliance Officer at Annex Business Media, about how effectively managing your data can bring revenue into your company,

    Ep 123: Vesna Moore
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    Vesna Moore, Director of Circulation and CASL Compliance Officer at Annex Business Media, discusses monetizing B2B data in a digital world and remaining CASL compliant while doing so.