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    Magazines Canada Retail Research Project The Role of Magazines at Retail A new national survey of shoppers and retailers conducted by BrandSpark International for Magazines Canada found that Canadians of…

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    A new national survey of shoppers and retailers conducted by BrandSpark International for Magazines Canada found that Canadians of all ages enjoy browsing for and buying magazines on shopping trips. They are willing to pay for the convenience and experience of reading a physical copy, and they demonstrate a deep appreciation of Canadian content.

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    As Canadian magazine readers continue to evolve their access points to magazines, it’s clear that Canadians have not changed their love of Canadian content. Print remains a dominant touchpoint while digital reading continues to be embraced at high levels.

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    The Canadian business media community has arrived at a crossroads it would have had a difficult time picturing just a few years ago. Ownership and operations have changed, and business media…

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    The 2016 Consumer Magazine Media Fact Book contains over 180 new and updated pages of content relating to trends, ad positioning, ad effectiveness and the new digital landscape. View the…

    webinar-archive

    We know that understanding our audiences is key to brand success—but what if your budget for audience research isn’t as rich as your desire for insight? Join Kelly Hobson, head of market research for Canada at Reader’s Digest, as she reveals audience research strategies that deliver, even on a budget.

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    The 2016 Digital Magazine Media Fact Book has been expanded, edited and updated to contain only the most current research pertaining to digital editions, ereaders, smartphones, social media, videos and…

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    A compilation of Canadian consumer magazine industry performance trends, key benefits and the latest research relating to magazine engagement, sales effect and ROI. It’s a useful overview of why magazines…

    Magazine Trends
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    Magazines Canada’s report of the latest magazine industry trends in Canada has been updated with the most current research. The document tracks the number of Canadian consumer titles, ad revenue…

    news

    Vividata’s 2016-Q1 study of Canadian consumers shows that that Canadian readership is consistently strong for both magazines and newspapers.