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    Last year, we hired RKI (Research + Knowledge = Insight) to get the pulse of Canada’s B2B buyer. Here are 6 key findings from the study.

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    By Linda Thomas Brooks, President and CEO, MPA – The Association of Magazine Media. I am often asked, “If advertising in magazines is still proven to be more effective than…

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    A new market research study of Canadian B2B publications finds that, regardless of medium, business media content is highly valued and trusted by their audiences.

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    A new market research study of Canadian B2B publications conducted by RKI for Magazines Canada finds that, regardless of medium, business media content is highly valued and trusted by their…

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    Vividata and Kantar launched their “Trust in News” study at an industry event in Toronto on July 18. “Trust in News” explores how Canadians feel about news and quality journalism in the era of “fake news,” and what drives their trust in news sources and channels.

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    For more than 80 years, Chatelaine has established itself as one of Canada’s most trusted brands by speaking to and with women about the best of style, home, food, health…

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    Canadian Forest Industries had known for several years that Canadian logging contractors were struggling financially. What they could not pinpoint—and no one else in the industry could either—was exactly how…

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    In the latest episode of AudioMag, we talk with BrandSpark’s Philip Scrutton about new research into who is buying magazines at retail and what is triggering their purchase, particularly at supermarkets and drugstores.

    Ep 133: Philip Scrutton
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    Philip Scrutton, the VP of Shopper Insights at BrandSpark International, shares new research on magazines at retail: looking at shoppers’ path-to-purchase, the role magazines play, and how retailers and magazines can leverage these insights to improve their business. Music: TimeTrain by PC III

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    It’s clear that Canadians continue to choose Canadian content as they read magazines across platforms. Print remains a dominant touchpoint while digital reading continues to be embraced at high levels.