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    Canadian Forest Industries had known for several years that Canadian logging contractors were struggling financially. What they could not pinpoint—and no one else in the industry could either—was exactly how…

    news

    In the latest episode of AudioMag, we talk with BrandSpark’s Philip Scrutton about new research into who is buying magazines at retail and what is triggering their purchase, particularly at supermarkets and drugstores.

    Ep 133: Philip Scrutton
    audiomag

    Philip Scrutton, the VP of Shopper Insights at BrandSpark International, shares new research on magazines at retail: looking at shoppers’ path-to-purchase, the role magazines play, and how retailers and magazines can leverage these insights to improve their business. Music: TimeTrain by PC III

    news

    It’s clear that Canadians continue to choose Canadian content as they read magazines across platforms. Print remains a dominant touchpoint while digital reading continues to be embraced at high levels.

    pdf

    Magazines Canada Retail Research Project The Role of Magazines at Retail A new national survey of shoppers and retailers conducted by BrandSpark International for Magazines Canada found that Canadians of…

    news

    A new national survey of shoppers and retailers found that Canadians of all ages enjoy browsing for and buying magazines on shopping trips.

    news

    As Canadian magazine readers continue to evolve their access points to magazines, it’s clear that Canadians have not changed their love of Canadian content. Print remains a dominant touchpoint while digital reading continues to be embraced at high levels.

    pdf

    The Canadian business media community has arrived at a crossroads it would have had a difficult time picturing just a few years ago. Ownership and operations have changed, and business media…

    pdf

    The 2016 Consumer Magazine Media Fact Book contains over 180 new and updated pages of content relating to trends, ad positioning, ad effectiveness and the new digital landscape. View the…

    webinar-archive

    We know that understanding our audiences is key to brand success—but what if your budget for audience research isn’t as rich as your desire for insight? Join Kelly Hobson, head of market research for Canada at Reader’s Digest, as she reveals audience research strategies that deliver, even on a budget.