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    So far this century almost every magazine has endeavoured to manifest its readership as it has always done: distribute the magazine as best you can across all platforms and create…

    news

    L’actualité has unveiled its new image and plans for diversifying its brand and readership. The rebrand follows its acquisition in 2016 from Rogers Media by Mishmash Média.

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    Mobile is tailor-made for B2B media. Here are three reasons why: Who else has an audience whose very livelihood depends on getting laser-focused information the minute it becomes available? Who…

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    There are three reasons why marketing your magazine to younger readers makes good business sense. The most obvious is that the editorial is geared towards a younger audience. Another is…

    news

    Vividata, Canada’s authoritative source of cross platform audience data for print and digital magazines and newspapers, has released the results from a survey of 43,400 Canadians from January to December 2016. This report gives us an idea of how Canadians are reading magazines, and how they are consuming content digitally.

    Ep 121: Gabriel Roth
    audiomag

    Gabriel Roth, Senior Editor at Slate and Editorial Director of Slate Plus, shares some of his insights into the business of podcasting. Listen now to learn about podcast distribution, costs and more.

    news

    Slate senior editor Gabriel Roth shares some of his insights into the business of podcasting in the latest episode of AudioMag.

    webinar-archive

    What if you could unlock the full power of the articles you produce, reach audiences as yet unfamiliar with your magazine, and introduce your archived content to new readers? Join Martin White of Online Magazine Marketing to learn how to unleash the power of your magazine content in a world of device-liberated, search-crazy users and attract audience and revenue growth.

    webinar-archive

    We know that understanding our audiences is key to brand success—but what if your budget for audience research isn’t as rich as your desire for insight? Join Kelly Hobson, head of market research for Canada at Reader’s Digest, as she reveals audience research strategies that deliver, even on a budget.

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    A compilation of Canadian consumer magazine industry performance trends, key benefits and the latest research relating to magazine engagement, sales effect and ROI. It’s a useful overview of why magazines…