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    In this webinar, Publisher Alysa Procida and Editorial Director Britt Gallpen describe the magazine’s business strategy, which focuses on converting readers into donors and deepening their commitment to Inuit art. Learn the secrets for donor engagement that propelled this award-winning magazine to success.

    audiomag

    In this episode of AudioMag, Don Gillmor, journalist and published author, speaks with us about how being a magazine writer has changed over the years and how he’s found balance writing for magazines and working on his books. Listen as he shares tales of working for your favourite Canadian magazines and offers his best advice for writers of all experience levels.

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    So far this century almost every magazine has endeavoured to manifest its readership as it has always done: distribute the magazine as best you can across all platforms and create…

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    Mobile is tailor-made for B2B media. Here are three reasons why: Who else has an audience whose very livelihood depends on getting laser-focused information the minute it becomes available? Who…

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    There are three reasons why marketing your magazine to younger readers makes good business sense. The most obvious is that the editorial is geared towards a younger audience. Another is…

    Ep 121: Gabriel Roth
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    Gabriel Roth, Senior Editor at Slate and Editorial Director of Slate Plus, shares some of his insights into the business of podcasting. Listen now to learn about podcast distribution, costs and more.

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    What if you could unlock the full power of the articles you produce, reach audiences as yet unfamiliar with your magazine, and introduce your archived content to new readers? Join Martin White of Online Magazine Marketing to learn how to unleash the power of your magazine content in a world of device-liberated, search-crazy users and attract audience and revenue growth.

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    We know that understanding our audiences is key to brand success—but what if your budget for audience research isn’t as rich as your desire for insight? Join Kelly Hobson, head of market research for Canada at Reader’s Digest, as she reveals audience research strategies that deliver, even on a budget.

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    A compilation of Canadian consumer magazine industry performance trends, key benefits and the latest research relating to magazine engagement, sales effect and ROI. It’s a useful overview of why magazines…

    Magazine Trends
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    Magazines Canada’s report of the latest magazine industry trends in Canada has been updated with the most current research. The document tracks the number of Canadian consumer titles, ad revenue…