In this webinar, Publisher Alysa Procida and Editorial Director Britt Gallpen describe the magazine’s business strategy, which focuses on converting readers into donors and deepening their commitment to Inuit art. Learn the secrets for donor engagement that propelled this award-winning magazine to success.
In this episode of AudioMag, Don Gillmor, journalist and published author, speaks with us about how being a magazine writer has changed over the years and how he’s found balance writing for magazines and working on his books. Listen as he shares tales of working for your favourite Canadian magazines and offers his best advice for writers of all experience levels.
What if you could unlock the full power of the articles you produce, reach audiences as yet unfamiliar with your magazine, and introduce your archived content to new readers? Join Martin White of Online Magazine Marketing to learn how to unleash the power of your magazine content in a world of device-liberated, search-crazy users and attract audience and revenue growth.
We know that understanding our audiences is key to brand success—but what if your budget for audience research isn’t as rich as your desire for insight? Join Kelly Hobson, head of market research for Canada at Reader’s Digest, as she reveals audience research strategies that deliver, even on a budget.
A compilation of Canadian consumer magazine industry performance trends, key benefits and the latest research relating to magazine engagement, sales effect and ROI. It’s a useful overview of why magazines…