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    • Subscriber Stewardship from Acquisition to Renewal by Edward Birkett
    February 26, 2021
    pdf

    Building, growing or maintaining your subscriber file requires tactics to acquire new subscribers, as well as methods to retain them. Ideally the two activities should complement each other and be…

    Members Only
    Circulation
    hotsheetreader engagementsubscription
    How to Analyse the Profitability of Your Acquisition Programs by Catherine Louvet
    February 26, 2021
    pdf

    With the sharp decline in advertising revenues, consumer revenues have become the focus in ensuring a magazine’s financial viability. When planning campaigns, deciding subscription prices or evaluating new sales channel…

    Members Only
    Circulation
    circulationhotsheetreader engagement
    Making Money and Deepening Your Reader Connection with Digital Fundraising
    January 28, 2021
    webinar-archive

    In this webinar, Publisher Alysa Procida and Editorial Director Britt Gallpen describe the magazine’s business strategy, which focuses on converting readers into donors and deepening their commitment to Inuit art. Learn the secrets for donor engagement that propelled this award-winning magazine to success.

    Members Only
    Funding, Management
    reader engagementreadership
    Webinar: How to Launch a Successful Podcast
    August 25, 2020
    event

    For magazines, audio content provides unique connections with new audiences. In this webinar, learn to create a podcast series. Presenter Michelle Kelly will share the details of to choose a format, length, and sponsor; the nuts and bolts of hosting, promoting and tracking the series; plus the challenges of recording from home during the COVID-19 lockdown.

    Editorial
    creativeeditorialreader engagement
    Webinar: Breakups Suck! 3 Secrets to Everlasting (Reader) Love – Plus a Bonus
    April 9, 2020
    event

    In this webinar, Nikolay Malyarov of PressReader will share innovative strategies that attract and retain readers, helping to grow reach and revenues for publishers.

    Circulation
    circulationreader engagementsubscription
    How to Become a YouTube Sensation (Without Breaking the Bank)
    January 16, 2020
    webinar-archive

    Watch in this webinar as Dylan Dubeau, Creator of Animalogic and Digital Video Producer for Blue Ant Media, explains how publishers of all sizes can use YouTube to develop large audiences of engaged superfans. You’ll learn how YouTube audiences are unique and how you can take advantage of this platform to grow your audience.

    Members Only
    Digital, Editorial
    brandingcreativedigitaleditorialindustry trendsreader engagementvideowebsite
    Webinar: Become a YouTube Sensation (Without Breaking the Bank)
    December 16, 2019
    event

    Dylan Dubeau, Creator of Animalogic and Digital Video Producer for Blue Ant Media, explains how publishers of all sizes can use YouTube to develop large audiences of engaged superfans.

    Digital, Editorial, Management, Production
    brandingcontent marketingcreativedigitaleditorialindustry trendsmobilereader engagement
    How to Drive Engagement and Revenue with Augmented Reality
    December 19, 2019
    webinar-archive

    Join us as Nicky Middleton, founder and publisher of award-winning Brainspace magazine, an interactive magazine for kids, explains how AR can bring static editorial and advertising print pages to life with animation, video, shopping and other digital tools.

    Members Only
    Digital, Editorial, Production
    brandingconsumerscreativedigitalmobileprintreader engagementvideo
    Webinar: How to Drive Engagement and Revenue with Augmented Reality
    November 18, 2019
    event

    Join us as Nicky Middleton, founder and publisher of award-winning Brainspace magazine, an interactive magazine for kids, explains how AR can bring static editorial and advertising print pages to life with animation, video, shopping and other digital tools.

    Digital, Production
    consumersdigitaldigital editionsreader engagementrevenuewebsite
    TOK Toronto
    August 12, 2019
    event

    TOK Toronto, a free three-day symposium for writers and readers that will take place September 20-22, 2019. TOK, is the digital magazine for the non-profit organization Diaspora Dialogues which publishes…

    reader engagementwriting