Colleen Fisher Tully speaks with Angus Robinson, Director of Analytics and Data Strategy for Metroland Media, to determine how to know if your publication can benefit from email personalization. This Hotsheet…
By July 1, 2017, all emailers must be compliant with Canada’s anti-spam legislation, and the private right to action kicks in. In this webinar, Derek Lackey provides details on how you can make sure your brand is on the right side of the law.
Newletters are tried and true workhorses for publishers. Their staying power is a testament to the successes that they can deliver when done well. Listen now to find out if you are doing all you can on the newsletter front to engage readers.
E-newsletters are a bounty of information and a direct line to your audience. Daniela Girgenti, Communications Manager for The Standards Group, discusses what strategies and surveys she used to tackle low open rates.