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    • Writing an Effective Retail Bulletin by Chris Chambers
    February 26, 2021
    pdf

    The Retail Bulletin is a message from the publisher to the retailer announcing a new issue, a special issue or a new magazine sent to the store. The Retail Bulletin…

    Members Only
    Circulation
    distributionhotsheetnewsletternewstand
    How to Create a Digital Strategy (That Actually Works for You) by David Topping
    August 22, 2018
    post

    By David Topping, Senior Manager, Product, St. Joseph Media Too many print publications start where they should end when it comes to their digital strategy. The most important question to…

    Digital
    digital editionshotsheetmetricsnewslettersocial mediawebsite
    Mobile: Made to Order for B2B Media by John Wilpers
    September 14, 2017
    pdf

    Mobile is tailor-made for B2B media. Here are three reasons why: Who else has an audience whose very livelihood depends on getting laser-focused information the minute it becomes available? Who…

    Digital
    hotsheetmobilenewsletterreadership
    Personalization 101 for Publishers by Colleen Fisher Tully
    February 9, 2017
    pdf

    Colleen Fisher Tully speaks with Angus Robinson, Director of Analytics and Data Strategy for Metroland Media, to determine how to know if your publication can benefit from email personalization. This Hotsheet…

    Digital, Editorial
    hotsheetnewsletter
    Anti-Spam: The Countdown is on for CASL Compliance
    October 26, 2016
    webinar-archive

    By July 1, 2017, all emailers must be compliant with Canada’s anti-spam legislation, and the private right to action kicks in. In this webinar, Derek Lackey provides details on how you can make sure your brand is on the right side of the law.

    Members Only
    Management
    CASLcirculationnewsletter
    Defining Your B2B Email Sweet Spot by Brian Gillett
    July 21, 2016
    pdf

    “Defining Your B2B Email Sweet-Spot” discusses the important steps B2B publishers need to take to help build their subscriber list, ensure their emails get read and take advantage of their…

    Circulation, Digital
    CASLhotsheetnewsletter
    Ep 102: Jennifer Goldberg
    April 21, 2016
    audiomag

    Newletters are tried and true workhorses for publishers. Their staying power is a testament to the successes that they can deliver when done well. Listen now to find out if you are doing all you can on the newsletter front to engage readers.

    Digital, Editorial
    newsletter
    15 Simple Tips for Producing Successful Enewsletters by Paul Williams
    September 1, 2015
    pdf

    Paul Williams, President of POWCOM Consulting, provides 15 quick tips for a successful e-newsletter. View the PDF: 15 Simple Tips for Producing Successful Enewsletters by Paul Williams

    Digital, Editorial
    CASLhotsheetnewsletter
    Marketing in the Age of CASL by David D. Rose and Daniel G.C. Glover
    April 1, 2015
    pdf

    A summary of CASL rules and tips for magazine marketers looking to obey the law, but still get their message to the masses. View the PDF: Marketing in the Age…

    Management
    CASLcontent marketinghotsheetnewsletter
    Ep 70: Daniela Girgenti
    August 25, 2014
    audiomag

    E-newsletters are a bounty of information and a direct line to your audience. Daniela Girgenti, Communications Manager for The Standards Group, discusses what strategies and surveys she used to tackle low open rates.

    Digital, Editorial
    newsletter