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    By David Topping, Senior Manager, Product, St. Joseph Media Too many print publications start where they should end when it comes to their digital strategy. The most important question to…

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    Mobile is tailor-made for B2B media. Here are three reasons why: Who else has an audience whose very livelihood depends on getting laser-focused information the minute it becomes available? Who…

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    Colleen Fisher Tully speaks with Angus Robinson, Director of Analytics and Data Strategy for Metroland Media, to determine how to know if your publication can benefit from email personalization. This Hotsheet…

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    By July 1, 2017, all emailers must be compliant with Canada’s anti-spam legislation, and the private right to action kicks in. In this webinar, Derek Lackey provides details on how you can make sure your brand is on the right side of the law.

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    Have us send your content straight to the consumer with #MagazineMoments, a new digital direct-to-reader initiative from Magazines Canada.

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    “Defining Your B2B Email Sweet-Spot” discusses the important steps B2B publishers need to take to help build their subscriber list, ensure their emails get read and take advantage of their…

    Ep 102: Jennifer Goldberg
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    Newletters are tried and true workhorses for publishers. Their staying power is a testament to the successes that they can deliver when done well. Listen now to find out if you are doing all you can on the newsletter front to engage readers.

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    Paul Williams, President of POWCOM Consulting, provides 15 quick tips for a successful e-newsletter. View the PDF: 15 Simple Tips for Producing Successful Enewsletters by Paul Williams

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    A summary of CASL rules and tips for magazine marketers looking to obey the law, but still get their message to the masses. View the PDF: Marketing in the Age…

    Ep 70: Daniela Girgenti
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    E-newsletters are a bounty of information and a direct line to your audience. Daniela Girgenti, Communications Manager for The Standards Group, discusses what strategies and surveys she used to tackle low open rates.