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    Mobile is tailor-made for B2B media. Here are three reasons why: Who else has an audience whose very livelihood depends on getting laser-focused information the minute it becomes available? Who…

    news

    A report from eMarketer reveals that North America is forecasted to reach $217.51 billion in total media ad spending in 2017, accounting for at least 36% of global ad outlays. Total media ad spending worldwide will top $584 billion this year, and is expected to hit $748.68 billion in 2021.

    webinar-archive

    Executing mobile strategies that are at the heart of digital executions in a cross-screen world can be a very complex and challenging task without the right strategy, tools, and partners. In this webinar, Dana Toering, Managing Director for Canada at TubeMogul, shows us how to take a holistic approach to mobile that drives the greatest effectiveness for an advertiser’s return on investment.

    Ep 121: Gabriel Roth
    audiomag

    Gabriel Roth, Senior Editor at Slate and Editorial Director of Slate Plus, shares some of his insights into the business of podcasting. Listen now to learn about podcast distribution, costs and more.

    pdf

    The 2016 Consumer Magazine Media Fact Book contains over 180 new and updated pages of content relating to trends, ad positioning, ad effectiveness and the new digital landscape. View the…

    news

    AOL has unveiled BrandBuilder, a new advertising platform that promises to be “driven by data.”

    news

    Data from MPA’s monthly brand audience report shows a quarter of brands surveyed say mobile audiences are three times or greater than their web audiences.

    pdf

    The 2016 Digital Magazine Media Fact Book has been expanded, edited and updated to contain only the most current research pertaining to digital editions, ereaders, smartphones, social media, videos and…

    news

    Kimberly Wells from RGD shares tips from designers K9 Strategy + Design, Colleen Nicholson and Gilbert Li.

    pdf

    The B2B media landscape has seen more change—and rapid change—since the 2008 financial collapse than at any point in its history. Some of the markets served have disappeared; others have…