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    • Media Ad Spend in Canada to Reach $10.74 Billion in 2017
    April 17, 2017
    news

    A report from eMarketer reveals that North America is forecasted to reach $217.51 billion in total media ad spending in 2017, accounting for at least 36% of global ad outlays. Total media ad spending worldwide will top $584 billion this year, and is expected to hit $748.68 billion in 2021.

    Advertising
    digitalmobile
    Advertising is on the Move: Mobile in a Cross-Screen World
    March 31, 2017
    webinar-archive

    Executing mobile strategies that are at the heart of digital executions in a cross-screen world can be a very complex and challenging task without the right strategy, tools, and partners. In this webinar, Dana Toering, Managing Director for Canada at TubeMogul, shows us how to take a holistic approach to mobile that drives the greatest effectiveness for an advertiser’s return on investment.

    Advertising
    mobile
    Ep 121: Gabriel Roth
    March 23, 2017
    audiomag

    Gabriel Roth, Senior Editor at Slate and Editorial Director of Slate Plus, shares some of his insights into the business of podcasting. Listen now to learn about podcast distribution, costs and more.

    Digital
    managementmobilereadership
    Consumer Magazine Media Fact Book
    February 21, 2017
    pdf

    The 2016 Consumer Magazine Media Fact Book contains over 180 new and updated pages of content relating to trends, ad positioning, ad effectiveness and the new digital landscape. View the…

    Advertising
    ad effectivenessconsumersdigitalfact bookmobileprintreader engagementresearchsocial mediastatisticsvideowebsite
    AOL Unveils New Incentive Advertising Program
    January 9, 2017
    news

    AOL has unveiled BrandBuilder, a new advertising platform that promises to be “driven by data.”

    Advertising
    digitalmobile
    News Roundup: Mobile Audiences Significantly Greater Than Web
    December 12, 2016
    news

    Data from MPA’s monthly brand audience report shows a quarter of brands surveyed say mobile audiences are three times or greater than their web audiences.

    Advertising
    digitalmobilerevenue
    Digital Magazine Media Fact Book
    December 6, 2016
    pdf

    The 2016 Digital Magazine Media Fact Book has been expanded, edited and updated to contain only the most current research pertaining to digital editions, ereaders, smartphones, social media, videos and…

    Advertising, Digital
    ad effectivenessconsumersfact bookmobileprintreader engagementresearchsocial mediastatisticsvideowebsite
    MagNet Recap: Designing Magazines for Success
    June 15, 2016
    news

    Kimberly Wells from RGD shares tips from designers K9 Strategy + Design, Colleen Nicholson and Gilbert Li.

    Design
    editorialmobile
    Business Media White Paper: The Evolving B2B Publishing Business Model
    April 1, 2016
    pdf

    The B2B media landscape has seen more change—and rapid change—since the 2008 financial collapse than at any point in its history. Some of the markets served have disappeared; others have…

    Management
    content marketingdigitaleventsmobileprintresearchwhitepaper
    Online Marketing Guide for Canadian Magazine Media Brands
    June 10, 2015
    pdf

    In our new Online Marketing Guide, a free, member-exclusive resource now available for download, you’ll find expert knowledge and practicable digital marketing strategies for Canadian magazines—as well as case studies…

    Members Only
    Advertising, Digital
    ad effectivenesscase studycontent marketingcreativemobilesocial media