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    • Webinar: Become a YouTube Sensation (Without Breaking the Bank)
    December 16, 2019
    event

    Dylan Dubeau, Creator of Animalogic and Digital Video Producer for Blue Ant Media, explains how publishers of all sizes can use YouTube to develop large audiences of engaged superfans.

    Digital, Editorial, Management, Production
    brandingcontent marketingcreativedigitaleditorialindustry trendsmobilereader engagement
    How to Drive Engagement and Revenue with Augmented Reality
    December 19, 2019
    webinar-archive

    Join us as Nicky Middleton, founder and publisher of award-winning Brainspace magazine, an interactive magazine for kids, explains how AR can bring static editorial and advertising print pages to life with animation, video, shopping and other digital tools.

    Members Only
    Digital, Editorial, Production
    brandingconsumerscreativedigitalmobileprintreader engagementvideo
    Mobile: Made to Order for B2B Media by John Wilpers
    September 14, 2017
    pdf

    Mobile is tailor-made for B2B media. Here are three reasons why: Who else has an audience whose very livelihood depends on getting laser-focused information the minute it becomes available? Who…

    Digital
    hotsheetmobilenewsletterreadership
    Media Ad Spend in Canada to Reach $10.74 Billion in 2017
    April 17, 2017
    news

    A report from eMarketer reveals that North America is forecasted to reach $217.51 billion in total media ad spending in 2017, accounting for at least 36% of global ad outlays. Total media ad spending worldwide will top $584 billion this year, and is expected to hit $748.68 billion in 2021.

    Advertising
    digitalmobile
    Advertising is on the Move: Mobile in a Cross-Screen World
    March 31, 2017
    webinar-archive

    Executing mobile strategies that are at the heart of digital executions in a cross-screen world can be a very complex and challenging task without the right strategy, tools, and partners. In this webinar, Dana Toering, Managing Director for Canada at TubeMogul, shows us how to take a holistic approach to mobile that drives the greatest effectiveness for an advertiser’s return on investment.

    Advertising
    mobile
    Ep 121: Gabriel Roth
    March 23, 2017
    audiomag

    Gabriel Roth, Senior Editor at Slate and Editorial Director of Slate Plus, shares some of his insights into the business of podcasting. Listen now to learn about podcast distribution, costs and more.

    Digital
    managementmobilereadership
    Consumer Magazine Media Fact Book
    February 21, 2017
    pdf

    The 2016 Consumer Magazine Media Fact Book contains over 180 new and updated pages of content relating to trends, ad positioning, ad effectiveness and the new digital landscape. View the…

    Advertising
    ad effectivenessconsumersdigitalfact bookmobileprintreader engagementresearchsocial mediastatisticsvideowebsite
    AOL Unveils New Incentive Advertising Program
    January 9, 2017
    news

    AOL has unveiled BrandBuilder, a new advertising platform that promises to be “driven by data.”

    Advertising
    digitalmobile
    News Roundup: Mobile Audiences Significantly Greater Than Web
    December 12, 2016
    news

    Data from MPA’s monthly brand audience report shows a quarter of brands surveyed say mobile audiences are three times or greater than their web audiences.

    Advertising
    digitalmobilerevenue
    Digital Magazine Media Fact Book
    December 6, 2016
    pdf

    The 2016 Digital Magazine Media Fact Book has been expanded, edited and updated to contain only the most current research pertaining to digital editions, ereaders, smartphones, social media, videos and…

    Advertising, Digital
    ad effectivenessconsumersfact bookmobileprintreader engagementresearchsocial mediastatisticsvideowebsite