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In the second episode of this year’s magBlast series on sponsored content, we speak to Paddy Harrington, Founder of Frontier Magazine, about their new approach to native advertising.
In the first episode of our magBlast series on sponsored content, Doug Kelly, Publisher and Managing Director of Strategic Content Labs at St. Joseph Media, discusses Toronto Life’s partnership with Kijiji.
Sponsored videos allow advertisers to connect with magazine readers in a direct and active way.
Matthew Blackett, Publisher and Creative Director of Spacing, discusses the importance of events to Spacing’s brand.
Rob Engman, President of TAPS Media, discusses the magazine’s yearly event, the Canadian Brewing Awards.
Toronto Life Editor-in-Chief Sarah Fulford and former Marketing Manager Yen Tran discuss the success of the magazine’s annual “Most Influential” party, which is sponsored by many advertisers.
Learn how AAM and CCAB’s media reports work and how they can streamline your metrics.
Mark Baltazar, V.P. of Marketing Effectiveness at BrandSpark International, presents research from their Cross-Media Connections Audit with Magazines Canada.