By Eithne McCredie, Founder, McCredie Circulation Management Renewals are the most important source in circulation for three reasons: they are profitable; they account for at least three quarters of circulation…
By Conan Tobias, Editor-in-Chief, Taddle Creek Introduction: The State of Fact Checking There are two types of fact checking: the kind that happens as a step in the editorial process…
By Trevor Battye, Partner, Clevers Media Getting started with advertisers is often more about asking the right questions than it is about presenting the information. Once you have the answers…
By Chelene Knight, Managing Editor/Executive Director of Room magazine, and Festival Director of the Growing Room Literary Festival When thinking about diversifying your contributors, you must first think about what…
By Matthew Blackett, Publisher, Spacing Podcasts have become a vital component in engaging with your magazine’s readers. Adding a podcast to your publication’s repertoire is no easy task; it should…
By Alysa Procida, Publisher, Inuit Art Quarterly and Executive Director, Inuit Art Foundation Though digital marketing and outreach continue to attract publishers’ attention, direct marketing can still be a powerful…
By David Topping, Senior Manager, Product, St. Joseph Media Too many print publications start where they should end when it comes to their digital strategy. The most important question to…
By Barbara Johnston, Editor & Partner, West Coast Editorial Associates The magazine business, like all forms of publishing, has undergone seismic shifts in the last decade with the flight of…
Google Algorithm Updates—What They Mean For Publishers By Michael Cottam, SEO Consultant Google is continuously improving their algorithms, striving to be able to find the best content and the best…
By Derek Lackey, President, Direct Marketing Association of Canada The General Data Protection Regulation (GDPR) requires a complete re-think of data management practices: How you capture it, How and where…