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    • Editorial Production during COVID-19 Restrictions by Nav Nagra
    February 26, 2021
    pdf

    Editorial production is a carefully laid out process that aids in the creation of a magazine issue from conceptualizing an issue and its theme, to executing the issue, to finalizing…

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    Editorial
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    Working Remotely Successfully with Your Team by Melony Ward
    February 26, 2021
    pdf

    Since the COVID-19 pandemic was declared this spring, most of us in the magazine media business are exclusively working from home. Even those of us who are used to working…

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    Management
    hotsheet
    Subscriber Stewardship from Acquisition to Renewal by Edward Birkett
    February 26, 2021
    pdf

    Building, growing or maintaining your subscriber file requires tactics to acquire new subscribers, as well as methods to retain them. Ideally the two activities should complement each other and be…

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    Circulation
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    Perfecting Your Grant Writing Strategy by Britt Gallpen and Alysa Procida
    February 26, 2021
    pdf

    Canada is unique in the international publishing landscape for having such a wide array of public funding supports available to magazine publishers. Securing grants is not a given and can…

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    Funding
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    Writing an Effective Retail Bulletin by Chris Chambers
    February 26, 2021
    pdf

    The Retail Bulletin is a message from the publisher to the retailer announcing a new issue, a special issue or a new magazine sent to the store. The Retail Bulletin…

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    Circulation
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    How to Analyse the Profitability of Your Acquisition Programs by Catherine Louvet
    February 26, 2021
    pdf

    With the sharp decline in advertising revenues, consumer revenues have become the focus in ensuring a magazine’s financial viability. When planning campaigns, deciding subscription prices or evaluating new sales channel…

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    Circulation
    circulationhotsheetreader engagement
    How to Survive Your First Year of Magazine Publishing by Lisa Whittington-Hill
    February 26, 2021
    pdf

    Congratulations, you started a magazine! Now that the launch party is over, you need to do everything you can to help survive that challenging first year of publishing. In this…

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    Management
    hotsheet
    The Queer Special Issue by John Elizabeth Stintzi
    February 26, 2021
    pdf

    The literary community has been having more and more conversations about diversity. One initiative many magazines employ in an attempt to promote diversity is creating “special issues” to centre writers…

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    Management
    editorialhotsheet
    Planning a Successful Virtual Event by Kiley Pole
    February 26, 2021
    pdf

    Planning virtual events has taken on new life as the magazine industry adapts to restrictions on mass gatherings, and new remote working opportunities mean that more and more events will…

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    Management
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    Building and Sustaining Inclusive Workspaces by Aimee Louw
    February 26, 2021
    pdf

    Are you missing the hustle and bustle of a newsroom right now? Or lunchtime chit-chat and impromptu breaks with a colleague? There are some undeniable experiences that we are all…

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    Management
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