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    By Eithne McCredie, Founder, McCredie Circulation Management Renewals are the most important source in circulation for three reasons: they are profitable; they account for at least three quarters of circulation…

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    By Conan Tobias, Editor-in-Chief, Taddle Creek Introduction: The State of Fact Checking There are two types of fact checking: the kind that happens as a step in the editorial process…

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    By Trevor Battye, Partner, Clevers Media Getting started with advertisers is often more about asking the right questions than it is about presenting the information. Once you have the answers…

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    By Chelene Knight, Managing Editor/Executive Director of Room magazine, and Festival Director of the Growing Room Literary Festival When thinking about diversifying your contributors, you must first think about what…

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    By Matthew Blackett, Publisher, Spacing Podcasts have become a vital component in engaging with your magazine’s readers. Adding a podcast to your publication’s repertoire is no easy task; it should…

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    By Alysa Procida, Publisher, Inuit Art Quarterly and Executive Director, Inuit Art Foundation Though digital marketing and outreach continue to attract publishers’ attention, direct marketing can still be a powerful…

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    By David Topping, Senior Manager, Product, St. Joseph Media Too many print publications start where they should end when it comes to their digital strategy. The most important question to…

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    By Barbara Johnston, Editor & Partner, West Coast Editorial Associates The magazine business, like all forms of publishing, has undergone seismic shifts in the last decade with the flight of…

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    Google Algorithm Updates—What They Mean For Publishers By Michael Cottam, SEO Consultant Google is continuously improving their algorithms, striving to be able to find the best content and the best…

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    By Derek Lackey, President, Direct Marketing Association of Canada The General Data Protection Regulation (GDPR) requires a complete re-think of data management practices: How you capture it, How and where…