Programmatic advertising is growing fast and provides real opportunities for magazine publishers. If you’re unsure of the basics, or lack confidence in the process, this is the session for you.
Magazine publishers no longer ask the question, “Do we need an online store?” It has become as basic and integral as having a copy editor: your magazine cannot survive without…
L’actualité has unveiled its new image and plans for diversifying its brand and readership. The rebrand follows its acquisition in 2016 from Rogers Media by Mishmash Média.
In today’s media landscape, publishers’ databases are increasingly becoming both critically important and harder to manage. The points in this Hotsheet may help your organization to better understand database management,…
If you are a small publisher with few resources and an even smaller budget, you can still produce “replica” digital editions of your publication at a minimal cost, except the…
Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…
Ad blocking—where software prevents advertising appearing on a web page—has been a persistent issue within the online publishing ecosystem over recent years, so what is the impact of ad blocking…
Can’t get enough of the MagNet goodness? It’s impossible to condense the energy and excitement of #MagNet17 into digital form, but we’ve got the next best thing: four recorded MagNet sessions are now available, featuring Carley Fortune, Ryan Dohrn, Vesna Moore and John Wilpers!
Agency revenue up but growth rates are slowing U.S. agency revenue and digital revenue increased again in 2016, according to the Agency Report 2017, but the pace is slowing amid…
A report from eMarketer reveals that North America is forecasted to reach $217.51 billion in total media ad spending in 2017, accounting for at least 36% of global ad outlays. Total media ad spending worldwide will top $584 billion this year, and is expected to hit $748.68 billion in 2021.