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  • Ep 149: Laura Pearce
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    Having an engaging and responsive online presence is key for many publishers’ digital marketing strategies. Twitter Canada’s Head of Consumer Marketing Laura Pearce shares her tips and best practices for real-time marketing. Music: TimeTrain by PC III

    news

    In a special episode of AudioMag, we talk with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the world of online ad fraud—to get a sense of its scope, the mechanics behind it, and what publishers can do to protect themselves and the brands they work with.

    audiomag

    In part 2 of a special episode of ad fraud, we continue our conversation with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the size and nature of the ad fraud problem, and what’s being done to confront it. Music: TimeTrain by PC III

    audiomag

    In part 1 of a special episode on ad fraud, we talk with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the size of the problem, and what publishers can do to protect themselves and the brands they work with. Music: TimeTrain by PC III

    news

    Programmatic advertising plays a huge role in the ad industry. We talk with Prohaska Consulting’s Scott Bender to demystify the process for publishers or team members who are new to the space.

    Ep 144: Scott Bender
    audiomag

    Programmatic advertising plays a huge role in the ad industry. Scott Bender, the global head of publisher strategy and business development with Prohaska Consulting, helps demystify the process for publishers or team members who are new to the space. Music: TimeTrain by PC III

    webinar-archive

    Programmatic advertising is growing fast and provides real opportunities for magazine publishers. If you’re unsure of the basics, or lack confidence in the process, this is the session for you.

    Members Only
    pdf

    Magazine publishers no longer ask the question, “Do we need an online store?” It has become as basic and integral as having a copy editor: your magazine cannot survive without…

    news

    L’actualité has unveiled its new image and plans for diversifying its brand and readership. The rebrand follows its acquisition in 2016 from Rogers Media by Mishmash Média.

    pdf

    In today’s media landscape, publishers’ databases are increasingly becoming both critically important and harder to manage. The points in this Hotsheet may help your organization to better understand database management,…