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    If you are a small publisher with few resources and an even smaller budget, you can still produce “replica” digital editions of your publication at a minimal cost, except the…

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    Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…

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    Ad blocking—where software prevents advertising appearing on a web page—has been a persistent issue within the online publishing ecosystem over recent years, so what is the impact of ad blocking…

    news

    Can’t get enough of the MagNet goodness? It’s impossible to condense the energy and excitement of #MagNet17 into digital form, but we’ve got the next best thing: four recorded MagNet sessions are now available, featuring Carley Fortune, Ryan Dohrn, Vesna Moore and John Wilpers!

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    Agency revenue up but growth rates are slowing U.S. agency revenue and digital revenue increased again in 2016, according to the Agency Report 2017, but the pace is slowing amid…

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    A report from eMarketer reveals that North America is forecasted to reach $217.51 billion in total media ad spending in 2017, accounting for at least 36% of global ad outlays. Total media ad spending worldwide will top $584 billion this year, and is expected to hit $748.68 billion in 2021.

    webinar-archive

    Brad Liski, Senior Vice President of Canada Wide & BC Business, and Todd Krizelman, Co-Founder of MediaRadar, discuss how to maximize the effect of native advertising for your business. Through case studies, you will learn how to build native ad revenue by identifying early adopters, active buyers and product categories dominating the market.

    news

    A study from the March 2017 Integral Ad Science media quality report reveals that when it comes to viewability rates, Canada comes out on top.

    news

    MagNet 2017 has a stellar lineup of sessions geared towards the ad community! The deadline to take advantage of early bird pricing is only a week away—so don’t wait to sign up.

    news

    The Association of Magazine Media (MPA) found in its first Magazine Media 360° Brand Audience Report of 2017 that total magazine audience—across print, web, mobile web and video—grew to 930 million in January, a 3.7% increase compared to the same month a year ago.