Magazines Canada

Programmatic advertising plays a huge role in the ad industry. Scott Bender, the global head of publisher strategy and business development with Prohaska Consulting, helps demystify the process for publishers or team members who are new to the space. Music: TimeTrain by PC III

Magazine publishers no longer ask the question, “Do we need an online store?” It has become as basic and integral as having a copy editor: your magazine cannot survive without…

In today’s media landscape, publishers’ databases are increasingly becoming both critically important and harder to manage. The points in this Hotsheet may help your organization to better understand database management,…

Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…

Can’t get enough of the MagNet goodness? It’s impossible to condense the energy and excitement of #MagNet17 into digital form, but we’ve got the next best thing: four recorded MagNet sessions are now available, featuring Carley Fortune, Ryan Dohrn, Vesna Moore and John Wilpers!