Magazines Canada

In a special episode of AudioMag, we talk with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the world of online ad fraud—to get a sense of its scope, the mechanics behind it, and what publishers can do to protect themselves and the brands they work with.

In part 1 of a special episode on ad fraud, we talk with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the size of the problem, and what publishers can do to protect themselves and the brands they work with. Music: TimeTrain by PC III

Programmatic advertising plays a huge role in the ad industry. Scott Bender, the global head of publisher strategy and business development with Prohaska Consulting, helps demystify the process for publishers or team members who are new to the space. Music: TimeTrain by PC III

Magazine publishers no longer ask the question, “Do we need an online store?” It has become as basic and integral as having a copy editor: your magazine cannot survive without…