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    • Setting Up Shop: Selling Your Magazine Brand Online by Matthew Blackett
    October 5, 2017
    pdf

    Magazine publishers no longer ask the question, “Do we need an online store?” It has become as basic and integral as having a copy editor: your magazine cannot survive without…

    Members Only
    Circulation
    digitaldistributionhotsheetmanagementretail
    L’actualité Rebrands and Diversifies
    September 15, 2017
    news

    L’actualité has unveiled its new image and plans for diversifying its brand and readership. The rebrand follows its acquisition in 2016 from Rogers Media by Mishmash Média.

    Digital
    brandingdesigndigitalreadershipwebsite
    Managing B2B Data in a Digital World by Vesna Moore
    August 31, 2017
    pdf

    In today’s media landscape, publishers’ databases are increasingly becoming both critically important and harder to manage. The points in this Hotsheet may help your organization to better understand database management,…

    Members Only
    Management
    CASLcirculationdigitalhotsheet
    Digital Circulation 101 by Nancy Parker
    August 17, 2017
    pdf

    If you are a small publisher with few resources and an even smaller budget, you can still produce “replica” digital editions of your publication at a minimal cost, except the…

    Members Only
    Circulation
    digitaldigital editionshotsheetproduction
    A Guide to Online Circulation Marketing by Jon Spencer
    July 13, 2017
    pdf

    Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…

    Members Only
    Circulation, Digital
    circulationcontent marketingdigitalhotsheet
    Ad Blocking: The Way Forward by Brian Kane
    July 5, 2017
    pdf

    Ad blocking—where software prevents advertising appearing on a web page—has been a persistent issue within the online publishing ecosystem over recent years, so what is the impact of ad blocking…

    Members Only
    Advertising
    digitalhotsheet
    Watch and Learn: MagNet Session Videos
    May 26, 2017
    news

    Can’t get enough of the MagNet goodness? It’s impossible to condense the energy and excitement of #MagNet17 into digital form, but we’ve got the next best thing: four recorded MagNet sessions are now available, featuring Carley Fortune, Ryan Dohrn, Vesna Moore and John Wilpers!

    Management
    advertisingcontent marketingdigitaleditorial
    News Roundup: Agency and Digital Revenue Increased; Growth Rates Slow
    May 2, 2017
    news

    Agency revenue up but growth rates are slowing U.S. agency revenue and digital revenue increased again in 2016, according to the Agency Report 2017, but the pace is slowing amid…

    Advertising
    ad effectivenessdigitalrevenue
    Media Ad Spend in Canada to Reach $10.74 Billion in 2017
    April 17, 2017
    news

    A report from eMarketer reveals that North America is forecasted to reach $217.51 billion in total media ad spending in 2017, accounting for at least 36% of global ad outlays. Total media ad spending worldwide will top $584 billion this year, and is expected to hit $748.68 billion in 2021.

    Advertising
    digitalmobile
    Maximizing Native Content Advertising for Your Business
    April 17, 2017
    webinar-archive

    Brad Liski, Senior Vice President of Canada Wide & BC Business, and Todd Krizelman, Co-Founder of MediaRadar, discuss how to maximize the effect of native advertising for your business. Through case studies, you will learn how to build native ad revenue by identifying early adopters, active buyers and product categories dominating the market.

    Advertising
    digitalrevenue