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    Last year, Rapid Media’s Paddling Magazine launched two innovative online tools offering its passionate paddling audience hundreds of products, experiences, and services. In this webinar, Rapid Media’s Scott MacGregor and Cristin Plaice share the inspiration and cross-platform integration behind Paddling Trip Guide and Paddling Buyer’s Guide, their experience building the tools, and their innovative and evolving revenue models for advertising sales and e-commerce.

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    Dylan Dubeau, Creator of Animalogic and Digital Video Producer for Blue Ant Media, explains how publishers of all sizes can use YouTube to develop large audiences of engaged superfans.

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    Facebook Marketing and Engagement for Magazines By Kate Lesniak, Publisher, Bitch Media Every other week, another think-piece comes out declaring that Facebook still isn’t generating direct revenue for publishers. Guess…

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    Story-driven business-focused content marketing is like all writing. Begin with an idea of interest to an audience. Understand why you’re writing in the first place. What need are you solving?…

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    There are three reasons why marketing your magazine to younger readers makes good business sense. The most obvious is that the editorial is geared towards a younger audience. Another is…

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    Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…

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    In the first episode of our magBlast series on sponsored content, Doug Kelly, Publisher and Managing Director of Strategic Content Labs at St. Joseph Media, discusses Toronto Life’s partnership with Kijiji.

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    The Canadian business media community has arrived at a crossroads it would have had a difficult time picturing just a few years ago. Ownership and operations have changed, and business media…

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    Can’t get enough of the MagNet goodness? It’s impossible to condense the energy and excitement of #MagNet17 into digital form, but we’ve got the next best thing: four recorded MagNet sessions are now available, featuring Carley Fortune, Ryan Dohrn, Vesna Moore and John Wilpers!

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    Our 2017 Hotsheet series is officially rolling out! This week’s Hotsheet, 4 Easy Ways Analytics Can Help Editors by Carley Fortune, discusses why analytics matter, how they can help and how you can use analytics to your advantage to make them a better editor. This is just one of the many exciting Hotsheets we have coming your way.