Magazines Canada

Story-driven business-focused content marketing is like all writing. Begin with an idea of interest to an audience. Understand why you’re writing in the first place. What need are you solving?…

Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…

The Canadian business media community has arrived at a crossroads it would have had a difficult time picturing just a few years ago. Ownership and operations have changed, and business media…

Our 2017 Hotsheet series is officially rolling out! This week’s Hotsheet, 4 Easy Ways Analytics Can Help Editors by Carley Fortune, discusses why analytics matter, how they can help and how you can use analytics to your advantage to make them a better editor. This is just one of the many exciting Hotsheets we have coming your way.

As more brands embrace the world of custom content marketing, many publishers have also created their own in-house custom content teams to meet the rising demand for stories tied directly to brands. In our new AudioMag episode we talk with John Burns, story director with Echo Storytelling Agency, about how to thrive in custom publishing.