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    • Social Media 101
    September 17, 2020
    webinar-archive

    In this webinar from social media pro, Andrew Lovesey, learn what works and what doesn’t for your brand. Andrew Lovesey explains how to create a dynamic presence on social media, which platforms make the most sense for your business, how to be consistent around your brands, and the best ways to engage and grow your audience.

    Members Only
    Social Media
    content marketingcreativedigitalsocial media
    Paddling from a Print Past into the New Digital Future
    April 30, 2020
    webinar-archive

    Last year, Rapid Media’s Paddling Magazine launched two innovative online tools offering its passionate paddling audience hundreds of products, experiences, and services. In this webinar, Rapid Media’s Scott MacGregor and Cristin Plaice share the inspiration and cross-platform integration behind Paddling Trip Guide and Paddling Buyer’s Guide, their experience building the tools, and their innovative and evolving revenue models for advertising sales and e-commerce.

    Members Only
    Advertising
    advertisingcontent marketing
    Webinar: Become a YouTube Sensation (Without Breaking the Bank)
    December 16, 2019
    event

    Dylan Dubeau, Creator of Animalogic and Digital Video Producer for Blue Ant Media, explains how publishers of all sizes can use YouTube to develop large audiences of engaged superfans.

    Digital, Editorial, Management, Production
    brandingcontent marketingcreativedigitaleditorialindustry trendsmobilereader engagement
    Print Engagement in Social Landscapes by Kate Lesniak
    May 9, 2018
    post

    Facebook Marketing and Engagement for Magazines By Kate Lesniak, Publisher, Bitch Media Every other week, another think-piece comes out declaring that Facebook still isn’t generating direct revenue for publishers. Guess…

    Social Media
    content marketinghotsheet
    Content Marketing for Your B2B Audience by John Burns
    August 10, 2017
    pdf

    Story-driven business-focused content marketing is like all writing. Begin with an idea of interest to an audience. Understand why you’re writing in the first place. What need are you solving?…

    Editorial
    advertisingcontent marketinghotsheet
    Marketing to Students by Eithne McCredie
    July 20, 2017
    pdf

    There are three reasons why marketing your magazine to younger readers makes good business sense. The most obvious is that the editorial is geared towards a younger audience. Another is…

    Advertising
    content marketinghotsheetreadership
    A Guide to Online Circulation Marketing by Jon Spencer
    July 13, 2017
    pdf

    Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…

    Circulation, Digital
    circulationcontent marketingdigitalhotsheet
    Magazines + Sponsored Content: Toronto Life and Kijiji’s “Commutes” Video Series
    July 12, 2017
    magblast

    In the first episode of our magBlast series on sponsored content, Doug Kelly, Publisher and Managing Director of Strategic Content Labs at St. Joseph Media, discusses Toronto Life’s partnership with Kijiji.

    Advertising
    brandingcontent marketingmagBlastsponsorshipvideo
    Business Media White Paper: Moving Forward from a Position of Strength
    June 12, 2017
    pdf

    The Canadian business media community has arrived at a crossroads it would have had a difficult time picturing just a few years ago. Ownership and operations have changed, and business media…

    Management
    advertisingcontent marketingeventsresearchsocial mediawhitepaper
    Ep 122: John Burns
    April 7, 2017
    audiomag

    John Burns, Story Director at Echo Storytelling Agency, discusses custom content marketing and how journalists have an advantage in this field.

    Advertising, Editorial
    content marketingeditorial