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    • Webinar: Become a YouTube Sensation (Without Breaking the Bank)
    December 16, 2019
    event

    Dylan Dubeau, Creator of Animalogic and Digital Video Producer for Blue Ant Media, explains how publishers of all sizes can use YouTube to develop large audiences of engaged superfans.

    Digital, Editorial, Management, Production
    brandingcontent marketingcreativedigitaleditorialindustry trendsmobilereader engagement
    Print Engagement in Social Landscapes by Kate Lesniak
    May 9, 2018
    post

    Facebook Marketing and Engagement for Magazines By Kate Lesniak, Publisher, Bitch Media Every other week, another think-piece comes out declaring that Facebook still isn’t generating direct revenue for publishers. Guess…

    Social Media
    content marketinghotsheet
    Content Marketing for Your B2B Audience by John Burns
    August 10, 2017
    pdf

    Story-driven business-focused content marketing is like all writing. Begin with an idea of interest to an audience. Understand why you’re writing in the first place. What need are you solving?…

    Editorial
    advertisingcontent marketinghotsheet
    Marketing to Students by Eithne McCredie
    July 20, 2017
    pdf

    There are three reasons why marketing your magazine to younger readers makes good business sense. The most obvious is that the editorial is geared towards a younger audience. Another is…

    Advertising
    content marketinghotsheetreadership
    A Guide to Online Circulation Marketing by Jon Spencer
    July 13, 2017
    pdf

    Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…

    Circulation, Digital
    circulationcontent marketingdigitalhotsheet
    Magazines + Sponsored Content: Toronto Life and Kijiji’s “Commutes” Video Series
    July 12, 2017
    magblast

    In the first episode of our magBlast series on sponsored content, Doug Kelly, Publisher and Managing Director of Strategic Content Labs at St. Joseph Media, discusses Toronto Life’s partnership with Kijiji.

    Advertising
    brandingcontent marketingmagBlastsponsorshipvideo
    Business Media White Paper: Moving Forward from a Position of Strength
    June 12, 2017
    pdf

    The Canadian business media community has arrived at a crossroads it would have had a difficult time picturing just a few years ago. Ownership and operations have changed, and business media…

    Management
    advertisingcontent marketingeventsresearchsocial mediawhitepaper
    Watch and Learn: MagNet Session Videos
    May 26, 2017
    news

    Can’t get enough of the MagNet goodness? It’s impossible to condense the energy and excitement of #MagNet17 into digital form, but we’ve got the next best thing: four recorded MagNet sessions are now available, featuring Carley Fortune, Ryan Dohrn, Vesna Moore and John Wilpers!

    Management
    advertisingcontent marketingdigitaleditorial
    2017 Hotsheets are Here to Help
    May 18, 2017
    news

    Our 2017 Hotsheet series is officially rolling out! This week’s Hotsheet, 4 Easy Ways Analytics Can Help Editors by Carley Fortune, discusses why analytics matter, how they can help and how you can use analytics to your advantage to make them a better editor. This is just one of the many exciting Hotsheets we have coming your way.

    Advertising, Circulation, Design, Digital, Editorial, Management
    content marketingcreativeeventshotsheetrevenuesponsorshipwebsitewriting
    Brand-Sponsored Articles in Magazines Most Effective Content Marketing Platform
    April 10, 2017
    news

    A new study reveals that print and digital magazines are still the most preferred content marketing platform in both Canada and the U.S.

    Advertising
    content marketing