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    With the sharp decline in advertising revenues, consumer revenues have become the focus in ensuring a magazine’s financial viability. When planning campaigns, deciding subscription prices or evaluating new sales channel…

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    In this webinar, Nikolay Malyarov of PressReader will share innovative strategies that attract and retain readers, helping to grow reach and revenues for publishers.

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    Research+Knowledge=Insight (RKI) conducted a two-wave online research study to over 2,000 Canadians to help publishers understand the Canadian magazine reader and what will be most effective to encourage purchase at…

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    In this episode of AudioMag, we talk to Sharine Taylor about the global community she has built through her magazine, BASHY. Listen as she recounts how and why she created BASHY and why it’s important to build and maintain a community.

    audiomag

    In this episode of AudioMag, we talk to Sharine Taylor about the global community she has built through her magazine, BASHY. Listen as she recounts how and why she created BASHY and why it’s important to build and maintain a community, not only as a publisher but as someone living in a big city.

    news

    On April 24–25, over 400 delegates attended the 2019 MagNet superconference in Toronto. As Canada’s largest gathering of magazine professionals, MagNet 2019 provided the opportunity to connect and learn from the industry’s top thinkers and innovators.

    The conference sessions covered the latest trends in editorial content, design, circulation and revenue. From newsletters to blockchain, delegates were able to learn how their magazines can be successful in the digital age. In addition to informative sessions, delegates were also able to connect with exhibitors at MagNet Square. We even had a visit from our furry friends of the St. John Ambulance Therapy Dogs program. Woof! Woof!

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    On October 24, Magazines Canada shared the results of an extensive B2B audience research survey conducted by RKI at an exclusive networking breakfast.

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    By Derek Lackey, President, Direct Marketing Association of Canada The General Data Protection Regulation (GDPR) requires a complete re-think of data management practices: How you capture it, How and where…

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    We talk with Eric Albert, president of Quebec’s Mishmash Media, about how Mishmash monetizes their many properties’ audiences, through magazine subscriptions, tickets to events, and other consumer touchpoints.

    Ep 140: Eric Albert
    audiomag

    President of Quebec’s Mishmash Media Eric Albert shares how Mishmash monetizes their many properties’ audiences, through magazine subscriptions, tickets to events, and other touchpoints with consumers. Music: TimeTrain by PC III