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    • The Truth About Charitable Status and Your Magazine
    March 31, 2020
    pdf

    Obtaining registered charitable status can potentially introduce new avenues of funding for magazines not available to sole proprietorships or even non-profits. But obtaining and maintaining registered charitable status can be…

    Management
    case studywhitepaper
    Verificado and the 2018 Mexican Election
    March 2, 2020
    pdf

    Looking to international best practices, Magazines Canada commissioned the case study Verificado and the 2018 Mexican Election on the collaborative fact-checking initiative that saw 90 newsrooms come together to fight…

    Editorial
    Age of Disinformationcase study
    Faktisk: Norway’s Fact-Checking Cooperative
    March 2, 2020
    pdf

    Faktisk: Norway’s Fact-Checking Cooperative is about the fact-checking initiative, Faktisk.no from Norway. This website was launched as a collaborative effort between media rivals Dagbladet, one of Norway’s largest newspapers, VG…

    Editorial
    Age of Disinformationcase study
    Ep 124: Stéphanie Verge
    May 3, 2017
    audiomag

    Stephanie Verge, Co-Editor-in-Chief of Lez Spread The Word, discusses the bilingual queer magazine for women and how it came to be. Listen now to discover how this successful magazine thrives on a shoestring budget and with the help of its roster of volunteers.

    Management
    case study
    Why—and How—We Do It: Geez Magazine Case Study
    September 21, 2016
    webinar-archive

    Why publish a small niche magazine? Aiden Enns, editor of Geez magazine, shares the challenges and rewards of publishing for a small but passionate audience.

    Members Only
    Management
    case studyeditorial
    Hitch Your Brand to a Star
    September 14, 2016
    webinar-archive

    Join Sandra E. Martin, Group Publisher for TVA’s English-language magazines, for a discussion of how to optimize a guest editor’s star power for your brand.

    Members Only
    Editorial
    brandingcase studysocial media
    Redesign Case Study: How the Popular Mechanics Team Refreshed a 114-Year-Old Institution
    September 7, 2016
    webinar-archive

    How do you tackle the redesign of a respected, well-loved magazine—across multiple platforms? Michael Wilson walks us through the challenges and the choices his team made at Popular Mechanics.

    Members Only
    Design
    brandingcase study
    From In Print to In Person
    August 18, 2016
    webinar-archive

    Unlock the power of your most engaging editorial and monetize it with event programs that connect sponsors with audiences and create VIP experiences for your brand advocates.

    Editorial
    brandingcase studyeventsrevenue
    Magazine Media Brands in the Digital Age
    April 5, 2016
    webinar-archive

    Learn how Canadian magazine media brands are adapting to the ever-evolving digital landscape. Cottage Life, Today’s Trucking and Chatelaine present case studies across both print and digital platforms. Listen in for strategies about working with agencies and advertisers, as well as lessons learned.

    Advertising
    case studydigital
    Online Marketing Guide for Canadian Magazine Media Brands
    June 10, 2015
    pdf

    In our new Online Marketing Guide, a free, member-exclusive resource now available for download, you’ll find expert knowledge and practicable digital marketing strategies for Canadian magazines—as well as case studies…

    Members Only
    Advertising, Digital
    ad effectivenesscase studycontent marketingcreativemobilesocial media