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    • Canadian Living Celebrates New Beginnings
    September 22, 2017
    news

    With their October 2017 issue, Canadian Living introduces a fresh new look, with a new tagline and new editorial sections.

    brandingeditorialmembership
    L’actualité Rebrands and Diversifies
    September 15, 2017
    news

    L’actualité has unveiled its new image and plans for diversifying its brand and readership. The rebrand follows its acquisition in 2016 from Rogers Media by Mishmash Média.

    Digital
    brandingdesigndigitalreadershipwebsite
    Magazines + Sponsored Content: Frontier Takes a New Approach to Native Advertising
    August 8, 2017
    magblast

    In the second episode of this year’s magBlast series on sponsored content, we speak to Paddy Harrington, Founder of Frontier Magazine, about their new approach to native advertising.

    Advertising
    brandingdesignmagBlastsponsorship
    How FASHION Changed the Conversation with Advertisers
    July 26, 2017
    news

    In a conversation with international magazine association FIPP, St. Joseph Media’s Jacqueline Loch describes how FASHION magazine has meaningfully transitioned away from “traditional” revenue streams by re-positioning itself as a luxury brand with advertisers and readers.

    Advertising, Management
    brandingrevenue
    Magazines + Sponsored Content: Toronto Life and Kijiji’s “Commutes” Video Series
    July 12, 2017
    magblast

    In the first episode of our magBlast series on sponsored content, Doug Kelly, Publisher and Managing Director of Strategic Content Labs at St. Joseph Media, discusses Toronto Life’s partnership with Kijiji.

    Advertising
    brandingcontent marketingmagBlastsponsorshipvideo
    Ep 120: Paddy Harrington
    March 9, 2017
    audiomag

    Paddy Harrington, founder of Frontier, discusses how taking risks with your magazine’s creative can lead to establishing its core identity. Listen now to discover how and why you should take bigger risks with your publication’s creative.

    Design
    brandingcreative
    New AudioMag: Paddy Harrington on Taking Creative Risks
    March 9, 2017
    news

    Paddy Harrington is the founder of Frontier, a creative exploration company. In our new AudioMag episode, we talk with Paddy about identifying your core identity and taking creative risks.

    Design
    AudioMagbrandingcreative
    Ep 119: Robert Rose
    February 23, 2017
    audiomag

    Robert Rose, Chief Strategy Officer for The Content Marketing Institute, discusses content marketing: how to measure success and where the industry is heading. Listen now to discover why you should integrate content marketing in your brand.

    Advertising
    brandingcontent marketing
    New AudioMag: Dana DiTomaso on Making the Most of Social Media
    February 2, 2017
    news

    Marketing on social media is the focus of an upcoming session at the Business Media Leadership Summit, where digital marketer Dana DiTomaso will share her tips on effective marketing strategies and tactics. In our latest AudioMag episode, she talks with us about setting goals, getting feedback from readers, and brand voice.

    Editorial, Social Media
    AudioMagbrandingdigital
    Ep 118: Dana DiTomaso
    February 2, 2017
    audiomag

    Dana DiTomaso, president of Kickpoint, talks about brand voice, setting goals and getting feedback from your readers.

    Editorial, Management
    branding