In a conversation with international magazine association FIPP, St. Joseph Media’s Jacqueline Loch describes how FASHION magazine has meaningfully transitioned away from “traditional” revenue streams by re-positioning itself as a luxury brand with advertisers and readers.
In the first episode of our magBlast series on sponsored content, Doug Kelly, Publisher and Managing Director of Strategic Content Labs at St. Joseph Media, discusses Toronto Life’s partnership with Kijiji.
Paddy Harrington, founder of Frontier, discusses how taking risks with your magazine’s creative can lead to establishing its core identity. Listen now to discover how and why you should take bigger risks with your publication’s creative.
Robert Rose, Chief Strategy Officer for The Content Marketing Institute, discusses content marketing: how to measure success and where the industry is heading. Listen now to discover why you should integrate content marketing in your brand.
Marketing on social media is the focus of an upcoming session at the Business Media Leadership Summit, where digital marketer Dana DiTomaso will share her tips on effective marketing strategies and tactics. In our latest AudioMag episode, she talks with us about setting goals, getting feedback from readers, and brand voice.