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    Great service packages are a staple in magazine publishing. In this episode of AudioMag, we talk with Stacey McLachlan, executive editor of Western Living and Vancouver magazines, about what it takes to make service packages indispensable to readers.

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    Having an engaging and responsive online presence is key for many publishers’ digital marketing strategies. In this episode of AudioMag, Twitter Canada’s Head of Consumer Marketing Laura Pearce shares her best practices for real-time marketing.

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    In a special episode of AudioMag, we talk with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the world of online ad fraud—to get a sense of its scope, the mechanics behind it, and what publishers can do to protect themselves and the brands they work with.

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    In this episode of AudioMag, Jason Maghanoy, the director of membership and partner success at Toronto Life, shares his best practices for adding revenue streams, creating content in partnership with brands, and how to bring these skills on board.

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    A solid mix of revenue sources is essential for magazines these days. We talk with This Magazine publisher Lisa Whittington-Hill about her best practices for different approaches to funding.

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    Programmatic advertising plays a huge role in the ad industry. We talk with Prohaska Consulting’s Scott Bender to demystify the process for publishers or team members who are new to the space.

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    We talk with Bo Sacks, founder of the Precision Media Group and publisher of America’s longest running e-enewsletter, about where he sees the most opportunity for B2B publishers

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    Sales teams are tasked with so much more these days than just straight-forward transactions. We talk with Paul Andrews, the senior vice-president of sales and marketing at the Blue Agave Group, about building effective sales and marketing teams.

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    In the ever-evolving world of magazine cover design, what trends are appearing on newsstands and on social media, and what’s driving these changes? We talk with John Montgomery, art director at Reader’s Digest Canada, about major design trends in publishing.

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    We talk with Eric Albert, president of Quebec’s Mishmash Media, about how Mishmash monetizes their many properties’ audiences, through magazine subscriptions, tickets to events, and other consumer touchpoints.