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    Magazines and brands are getting to podcasts. But creating podcasts that people actually want to listen to requires strong editorial strategy and audience development. In this special two-part episode of AudioMag, we hear insights from Tom Webster, SVP of Edison Research and Chris Boyce, Co-Founder of Pacific Content. This is Part II. Music: TimeTrain by PC III.

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    In a special two-part episode of AudioMag, we hear insights on the podcast industry, unpack audience data and take a closer look at best practices for podcast production.

    audiomag

    In a special two-part episode of AudioMag, we hear insights on the podcast industry, unpack audience data and take a closer look at best practices for podcast production. Music: TimeTrain by PC III

    news

    First-person pieces have long been a staple of magazines and their presence has grown with the rise of hot-take culture. In our latest AudioMag episode, longtime writer and editor Kim Pittaway looks at the key elements that make a personal narrative work.

    Ep 153: Kim Pittaway
    audiomag

    First-person pieces have long been a staple of magazines and their presence has grown with the rise of hot-take culture. Editor and writer Kim Pittaway examines the key elements that make a personal narrative work. Music: TimeTrain by PC III

    news

    Content marketing, when done right, can cut through the noise and deliver an engaging experience to audiences. More and more marketers are seeing the benefits of investing in print and digital products that foster direct connections with their consumers through custom content. And publishers who are looking to diversify their revenues are providing those marketers with more options than ever before in order to connect with consumers. As Vice President of Product at Bookmark, Arjun Basu has seen the evolution of content marketing over the past 15 years as shifts in publishing and consumer demands have evolved.
    And as ad dollars have shifted away from print Bookmark has shifted the way it does business as well.

    Ep 152: Arjun Basu
    audiomag

    Content marketing, when done right, can cut through the noise and deliver an engaging experience to audiences. Music: TimeTrain by PC III

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    Finding and fostering new talent can be a challenge. In this episode of AudioMag, we talk with Sharon McAuley about Magazines Canada’s new National Paid Internship Program for Canadian magazines.

    Ep 151: Sharon McAuley
    audiomag

    Finding and fostering new talent can be a challenge. Sharon McAuley discusses Magazine Canada’s National Paid Internship Program and the pilot initiative in 2018. Music: TimeTrain by PC III

    news

    Great service packages are a staple in magazine publishing. In this episode of AudioMag, we talk with Stacey McLachlan, executive editor of Western Living and Vancouver magazines, about what it takes to make service packages indispensable to readers.