Content marketing, when done right, can cut through the noise and deliver an engaging experience to audiences. More and more marketers are seeing the benefits of investing in print and digital products that foster direct connections with their consumers through custom content. And publishers who are looking to diversify their revenues are providing those marketers with more options than ever before in order to connect with consumers. As Vice President of Product at Bookmark, Arjun Basu has seen the evolution of content marketing over the past 15 years as shifts in publishing and consumer demands have evolved.
And as ad dollars have shifted away from print Bookmark has shifted the way it does business as well.