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    • Content Marketing for Your B2B Audience by John Burns
    August 10, 2017
    pdf

    Story-driven business-focused content marketing is like all writing. Begin with an idea of interest to an audience. Understand why you’re writing in the first place. What need are you solving?…

    Members Only
    Editorial
    advertisingcontent marketinghotsheet
    Business Media White Paper: Moving Forward from a Position of Strength
    June 12, 2017
    pdf

    The Canadian business media community has arrived at a crossroads it would have had a difficult time picturing just a few years ago. Ownership and operations have changed, and business media…

    Management
    advertisingcontent marketingeventsresearchsocial mediawhitepaper
    Watch and Learn: MagNet Session Videos
    May 26, 2017
    news

    Can’t get enough of the MagNet goodness? It’s impossible to condense the energy and excitement of #MagNet17 into digital form, but we’ve got the next best thing: four recorded MagNet sessions are now available, featuring Carley Fortune, Ryan Dohrn, Vesna Moore and John Wilpers!

    Management
    advertisingcontent marketingdigitaleditorial
    Marketing your Magazine to Libraries by Jon Spencer
    September 1, 2015
    pdf

    Jon Spencer of Abacus Circulation Inc. discusses the nuances of marketing your titles to libraries, including tips on advertising to librarians and encouraging your readers to request your publication at…

    Circulation
    advertisinghotsheetreadershipsubscription
    The Canada Periodical Fund, Foreign Publishers Advertising Services Act, and Section 19 of the Income Tax Act: An Integrated Policy Approach in Support of Canadian Periodicals
    March 31, 2015
    pdf

    The Canada Periodical Fund (CPF), administered by the Department of Canadian Heritage, along with the Foreign Publishers Advertising Services Act (FPASA) and Section 19 of the Income Tax Act work…

    Advocacy
    advertisingfederalgrantsguidelines
    Responding to Late Ad Sales Under Tight Production Deadlines by Suzy Williams
    June 21, 2012
    pdf

    Expert advice for production managers about preparing for and responding to last-minute ad sales. Written by Suzy Williamson, production manager for Canada Wide Media Ltd. View the PDF: Responding to…

    Production
    advertisingdesigneditorialhotsheetmanagement
    Shoestring Publishing: Magazing a Small Publication by Patty Osborne
    June 30, 2010
    pdf

    Working with small magazines means working with a small team, which is why management often falls on one or two people. Patty Osborne of Geist provides a guide to efficiently…

    Management
    advertisingeditorialgrantshotsheetsubscriptionwebsite