Magazines Canada

A study from the March 2017 Integral Ad Science media quality report reveals that when it comes to viewability rates, Canada comes out on top.

The Association of Magazine Media (MPA) found in its first Magazine Media 360° Brand Audience Report of 2017 that total magazine audience—across print, web, mobile web and video—grew to 930 million in January, a 3.7% increase compared to the same month a year ago.

The 2016 Consumer Magazine Media Fact Book contains over 180 new and updated pages of content relating to trends, ad positioning, ad effectiveness and the new digital landscape. View the…

Google has released its annual Bad Ads report, which recaps all of the malicious, trick and scam ads the company blocked in 2016, and includes details about its quest to rid the Internet of fake news.

For Meredith’s Allrecipes and EatingWell, winter has brought an optimistic boost in ad sales. Both saw a significant jump in ad pages due to advertisers’ desire to be present in the attractive magazines with their “growing appeal to the food-obsessed millennial audience.”