Vividata and Kantar launched their “Trust in News” study at an industry event in Toronto on July 18. “Trust in News” explores how Canadians feel about news and quality journalism in the era of “fake news,” and what drives their trust in news sources and channels.
The 2016 Consumer Magazine Media Fact Book contains over 180 new and updated pages of content relating to trends, ad positioning, ad effectiveness and the new digital landscape. View the…
The 2016 Digital Magazine Media Fact Book has been expanded, edited and updated to contain only the most current research pertaining to digital editions, ereaders, smartphones, social media, videos and…
Learn statistics across a wide range of magazine categories for how consumers take action after seeing a magazine ad. View the PDF: StarchMetrix Canada Adnorms Report April 2014-March 2016
Brian Kane, Founder and COO of Sourcepoint Technologies, shares expert advice and strategies to combat ad blocking and improve ad effectiveness. Learn more about how ad blocking will impact the magazine publishing business.
The magazines you read tell the story of who you are. That was the message behind last year’s Audience Growth and Engagement (AGE) campaign that promoted the fun and romance…
In our new Online Marketing Guide, a free, member-exclusive resource now available for download, you’ll find expert knowledge and practicable digital marketing strategies for Canadian magazines—as well as case studies…
Frequency-of-exposure research indicates that print magazine ads build unaided awareness, message association, brand favourability and purchase intent with each successive exposure, at a higher rate than TV and Online. View…
Readers are highly receptive to magazine ads. They are seen as an important source of information and inspiration, not as an interruption. Discover how ads are positively received by readers….