When it comes to revenue, advertising sales are not the only option for magazines. In fact for niche magazines with small circulations, courting advertisers can become a losing proposition, as…
In general, most magazine launches are driven by passion for the editorial content. The question is, how do you create a viable & profitable business based on a passion? On…
In today’s media landscape, publishers’ databases are increasingly becoming both critically important and harder to manage. The points in this Hotsheet may help your organization to better understand database management,…
Why run a contest? You could increase your readership and subscriber base by including a subscription as part of the entry fee; generate revenue from submission fees, advertising and sponsorships;…
Two new Hotsheets by charles c. smith have been released to the public. Both Hotsheets are about the importance of diversity in the magazine publishing industry, and tackle questions about appropriation, equity and openness.
Many people struggle with finding the right words when it comes to speaking to or about diverse audiences. This Hotsheet addresses the definition of key words, and also how to…
It’s important to engage with diverse communities and understand their interests. charles c. smith’s Hotsheet discusses how magazine publishers can better include and write for a diverse audience. charles c….
Our 2017 Hotsheet series is officially rolling out! This week’s Hotsheet, 4 Easy Ways Analytics Can Help Editors by Carley Fortune, discusses why analytics matter, how they can help and how you can use analytics to your advantage to make them a better editor. This is just one of the many exciting Hotsheets we have coming your way.
In today’s fast-paced, social media driven world, it can be difficult to get your work seen. In this Hotsheet, writer, editor and consultant Kim Pittaway gives you the tools for determining…
Holding client events through agencies can be more of a headache than if you worked with the brands themselves. Anicka Quin of Western Living and Vancouver, interviews BCBusiness‘s editor-in-chief Matt…