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    By Matthew Blackett, Publisher, Spacing Podcasts have become a vital component in engaging with your magazine’s readers. Adding a podcast to your publication’s repertoire is no easy task; it should…

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    By David Topping, Senior Manager, Product, St. Joseph Media Too many print publications start where they should end when it comes to their digital strategy. The most important question to…

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    Google Algorithm Updates—What They Mean For Publishers By Michael Cottam, SEO Consultant Google is continuously improving their algorithms, striving to be able to find the best content and the best…

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    By Derek Lackey, President, Direct Marketing Association of Canada The General Data Protection Regulation (GDPR) requires a complete re-think of data management practices: How you capture it, How and where…

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    So far this century almost every magazine has endeavoured to manifest its readership as it has always done: distribute the magazine as best you can across all platforms and create…

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    Mobile is tailor-made for B2B media. Here are three reasons why: Who else has an audience whose very livelihood depends on getting laser-focused information the minute it becomes available? Who…

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    Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…

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    Our 2017 Hotsheet series is officially rolling out! This week’s Hotsheet, 4 Easy Ways Analytics Can Help Editors by Carley Fortune, discusses why analytics matter, how they can help and how you can use analytics to your advantage to make them a better editor. This is just one of the many exciting Hotsheets we have coming your way.

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    Carley Fortune, editor and digital strategist, discusses the importance of editors understanding the world of analytics. Read the Hotsheet to discover why analytics matter, how analytics can help and the…

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    After some time, a magazine’s website needs an update to fix broken links, remove unnecessary metadata, update the look of your site and more. Colleen Fisher Tully is a media…