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    Building, growing or maintaining your subscriber file requires tactics to acquire new subscribers, as well as methods to retain them. Ideally the two activities should complement each other and be…

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    The Retail Bulletin is a message from the publisher to the retailer announcing a new issue, a special issue or a new magazine sent to the store. The Retail Bulletin…

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    With the sharp decline in advertising revenues, consumer revenues have become the focus in ensuring a magazine’s financial viability. When planning campaigns, deciding subscription prices or evaluating new sales channel…

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    As publishing budgets shrink and content needs increase, Canadian magazines can find opportunities in content licensing. Partnering with like-minded brands can expand your presence in a crowded publishing landscape and drive…

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    By Eithne McCredie, Founder, McCredie Circulation Management Renewals are the most important source in circulation for three reasons: they are profitable; they account for at least three quarters of circulation…

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    By Alysa Procida, Publisher, Inuit Art Quarterly and Executive Director, Inuit Art Foundation Though digital marketing and outreach continue to attract publishers’ attention, direct marketing can still be a powerful…

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    In this case study, UPPERCASE publisher Janine Vangool talks about the magazine’s experience with international distribution: what’s worked, what hasn’t, and why it’s worth considering if you publish a niche…

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    Magazine publishers no longer ask the question, “Do we need an online store?” It has become as basic and integral as having a copy editor: your magazine cannot survive without…

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    If the editorial and demographics of an event are the same as your magazine, the cost to participate is reasonable, the marketing is effective, then there’s strong potential to generate…

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    If you are a small publisher with few resources and an even smaller budget, you can still produce “replica” digital editions of your publication at a minimal cost, except the…