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    By Eithne McCredie, Founder, McCredie Circulation Management Renewals are the most important source in circulation for three reasons: they are profitable; they account for at least three quarters of circulation…

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    By Alysa Procida, Publisher, Inuit Art Quarterly and Executive Director, Inuit Art Foundation Though digital marketing and outreach continue to attract publishers’ attention, direct marketing can still be a powerful…

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    In this case study, UPPERCASE publisher Janine Vangool talks about the magazine’s experience with international distribution: what’s worked, what hasn’t, and why it’s worth considering if you publish a niche…

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    Magazine publishers no longer ask the question, “Do we need an online store?” It has become as basic and integral as having a copy editor: your magazine cannot survive without…

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    If the editorial and demographics of an event are the same as your magazine, the cost to participate is reasonable, the marketing is effective, then there’s strong potential to generate…

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    If you are a small publisher with few resources and an even smaller budget, you can still produce “replica” digital editions of your publication at a minimal cost, except the…

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    Like all marketing, online marketing has two objectives—awareness and revenues. There are lots of ways to measure awareness—eyeballs/impressions, site visits, pageviews, bounce rates, open rates, social media followers, and so…

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    Our 2017 Hotsheet series is officially rolling out! This week’s Hotsheet, 4 Easy Ways Analytics Can Help Editors by Carley Fortune, discusses why analytics matter, how they can help and how you can use analytics to your advantage to make them a better editor. This is just one of the many exciting Hotsheets we have coming your way.

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    Distributors often recommend magazines to increase their cover price as their number of issues sold declines. If you are looking to raise your price, or if you are a new…

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    “Defining Your B2B Email Sweet-Spot” discusses the important steps B2B publishers need to take to help build their subscriber list, ensure their emails get read and take advantage of their…