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    By Trevor Battye, Partner, Clevers Media Getting started with advertisers is often more about asking the right questions than it is about presenting the information. Once you have the answers…

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    Successful sales management requires more than good selling skills. Strategic planning and execution, analysis of key business metrics, creative problem-solving and proactive support of staff performance are critical factors in…

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    There are three reasons why marketing your magazine to younger readers makes good business sense. The most obvious is that the editorial is geared towards a younger audience. Another is…

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    Ad blocking—where software prevents advertising appearing on a web page—has been a persistent issue within the online publishing ecosystem over recent years, so what is the impact of ad blocking…

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    Our 2017 Hotsheet series is officially rolling out! This week’s Hotsheet, 4 Easy Ways Analytics Can Help Editors by Carley Fortune, discusses why analytics matter, how they can help and how you can use analytics to your advantage to make them a better editor. This is just one of the many exciting Hotsheets we have coming your way.

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    Native advertising has become the new solution for publishers looking to create opportunities beyond display advertising. Anicka Quin, Editorial Director of Western Living and Vancouver, discusses what native advertising is…

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    Paul Williams of POWCOM Consulting walks you through the key steps in ensuring that you find and use the knowledge within your media business to effectively position it as an…

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    Seasoned editor Allan Britnell, President of the Canadian Society of Magazine Editors, shares his advice for magazines looking to run sponsored content in their pages, both online and in print….

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    Anita McGillis, VP Sales at Venture Publishing Inc., discusses what is needed to create a media kit for your B2B publication that will win over advertisers looking to invest in…

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    Jackie Kovacs talks to Cottage Life to find their winning formula for successful magazine contests. View the PDF: What’s the Winning Formula for Magazine Contests? Cottage Life Media Shows That…