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    • Selling Advertising for Your Regional Magazine by Joyce Byrne
    July 9, 2020
    pdf

    The key to a successful advertising sales strategy, whether your team is small or large, is to start with a foundation of good sales policies, process, coaching and support. By…

    Members Only
    Advertising
    hotsheet
    The Facts: Magazine Media Tells and Sells by Linda Thomas Brooks
    January 16, 2019
    post

    By Linda Thomas Brooks, President and CEO, MPA – The Association of Magazine Media. I am often asked, “If advertising in magazines is still proven to be more effective than…

    Advertising
    hotsheetindustry trendsresearch
    Getting Started on the Right Foot with Advertisers by Trevor Battye
    October 31, 2018
    post

    By Trevor Battye, Partner, Clevers Media Getting started with advertisers is often more about asking the right questions than it is about presenting the information. Once you have the answers…

    Advertising
    hotsheet
    Sales Management 101 by Deborah Rosser
    September 28, 2017
    pdf

    Successful sales management requires more than good selling skills. Strategic planning and execution, analysis of key business metrics, creative problem-solving and proactive support of staff performance are critical factors in…

    Advertising
    hotsheetmanagement
    Marketing to Students by Eithne McCredie
    July 20, 2017
    pdf

    There are three reasons why marketing your magazine to younger readers makes good business sense. The most obvious is that the editorial is geared towards a younger audience. Another is…

    Advertising
    content marketinghotsheetreadership
    Ad Blocking: The Way Forward by Brian Kane
    July 5, 2017
    pdf

    Ad blocking—where software prevents advertising appearing on a web page—has been a persistent issue within the online publishing ecosystem over recent years, so what is the impact of ad blocking…

    Advertising
    digitalhotsheet
    Creating Native Advertising that Works by Anicka Quin
    March 2, 2017
    pdf

    Native advertising has become the new solution for publishers looking to create opportunities beyond display advertising. Anicka Quin, Editorial Director of Western Living and Vancouver, discusses what native advertising is…

    Advertising
    digitalhotsheetwebsite
    How to Put Value into Value-Added (For Your Advertisers) by Paul Williams
    May 26, 2016
    pdf

    Paul Williams of POWCOM Consulting walks you through the key steps in ensuring that you find and use the knowledge within your media business to effectively position it as an…

    Advertising
    circulationhotsheetreadership
    The Dos and Don’ts of Sponsored Content by Allan Britnell
    September 1, 2015
    pdf

    Seasoned editor Allan Britnell, President of the Canadian Society of Magazine Editors, shares his advice for magazines looking to run sponsored content in their pages, both online and in print….

    Advertising, Editorial
    content marketingdigitaleditorialhotsheet
    Media Kits for B2B Publications by Anita McGillis
    April 1, 2015
    pdf

    Anita McGillis, VP Sales at Venture Publishing Inc., discusses what is needed to create a media kit for your B2B publication that will win over advertisers looking to invest in…

    Advertising
    hotsheetmanagementmedia kit