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Travelling Consultants

The enormously popular Magazines Canada Travelling Consultants Program (TCP) matches a magazine expert with a Magazines Canada member for a one-on-one consultation at the magazine’s office.

The program provides a great opportunity to meet an industry leader and get guidance and fresh perspectives on a specific area of your choice. And, you can leave the travelling to the consultant!

Submit an application today! [Member login required]

The TCP is an exclusive Magazines Canada members-only benefit. If you have any questions about the program, please contact info@magazinescanada.ca.

Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage, as well as the Canada Council, for this project.

Program Information

The Magazines Canada Travelling Consultants Program matches seasoned industry professionals with Magazines Canada members from across the country for a customized, full-day session on a desired subject—right in your own office! Learn new techniques and benefit from an expert’s perspective on challenges specific to your magazine. The consultation will give your magazine comprehensive information on changes you can make to your brand for the better.

Please note that there are a limited number of consultations per year, based on project funding, and that consultations will be given to Magazines Canada members in good standing based on a first-come, first-served basis. Each magazine is restricted to one consultation per year.

How to Participate

1. Select a consultation topic from the following:

  • Advertising (Sales strategies, value-added packages, media kits, readership surveys, online sales, etc.)
  • Brand Extensions (reprints, merchandizing, licensing, source books, special events, trade/consumer shows, etc.)
  • Circulation (renewals, subscription promotions, fulfillment, newsstand, digital marketing, etc.)
  • Design (covers, layout, page hierarchy, design components, etc.)
  • Editorial Administration (improving copy flow, stretching budgets, increasing readership, etc.)
  • Financial Management (cashflow, budgets, financial tracking strategy, general business management, etc.)
  • Fundraising (direct marketing, donations, events, major gifts, etc.)
  • Governance (strategic planning, board of directors role, direction, leadership and not-for-profit management, etc.)
  • Grant Writing (for grant-eligible magazines: funding programs, application prep, tips & time savers, etc.)
  • Human Resources (staff issues [paid, intern, volunteer] around recruitment, compensation, policies and procedures, etc.)
  • Production (scheduling, pre-print and print coordination, negotiations, etc.)
  • Publishing (financial and brand management, publishing goals and strategies, multi-title publishing, etc.)
  • Web Development (design and management, marketing strategies, digital opportunities, etc.)
  • Web Content (repurposing editorial and graphics, postings, rights, timing, etc.)

2. Complete an online application form providing as much detail as possible on what you would like to cover with the consultant.

Upon receiving and approving your application, Magazines Canada will match you with a consultant who can help you with the topic you have selected.

3. Provide your consultant with detailed background information about your publication. Your consultant will tell you what other materials you should send them in addition to a copy of your most recent issue.

4. Work together with your consultant to set up a meeting day.

5. Complete an evaluation form within two weeks of the consultation and return it to Magazines Canada.

Cost to Participate

Non-Canada-Council-funded Magazines Canada members: Magazines Canada Travelling Consultants are offered exclusively to members at the low rate of $350 (plus HST).

Canada Council-funded members: The subsidization of the Travelling Consultants Program by the Canada Council for the Arts allows Magazines Canada to offer you this program at no cost. Please indicate if you receive funding from Canada Council on your application.

Please note: only members in good standing are eligible to apply to this program.

Questions? Contact: info@magazinescanada.ca 

FAQ

What is the Travelling Consultants Program?

The Magazines Canada Travelling Consultants Program (TCP) matches magazine experts with Magazines Canada members across the country for exclusive, full day, one-on-one consultations in your office.

My magazine is not a Magazines Canada member. Can I sign up?

No—only Magazines Canada members in good standing can participate.

How does the program work?

After filling out and submitting your application form with a description of what you’d like covered, we’ll review our roster of consultants find the best match. The consultant will then contact you to elicit more details about what you’d like covered and to set up a date for the consultation. Within two weeks of the consult, you must submit a completed evaluation form.

How much does the program cost?

The program cost is $350, and is free for Canada Council-funded titles.

Can I choose my own consultant?

Our staff matches the consultants with the magazines, which is a program requirement. However, if you would like to request a particular consultant, we’ll consider your choice.

How many people should attend?

Consultations are most effective in a small group setting and generally consist of key staff responsible for the topic under review. Generally two or three people attend; we recommend no more than 10.

What topic can I choose?

Topics include advertising, brand extensions, circulation, design, editorial administration, financial management, fundraising, governance, grant writing, human resources, production, web content and web development.

If I have other magazines, can employees sit in on the consultation?

No. Each consultation is customized to the magazine. In-depth advanced preparation goes into a consultation with a given magazine.

Why is there only one a year?

The TCP is an annual program supported by the Canada Council and the Canada Magazine Fund through the Department of Canadian Heritage. Only a limited number of consultations, based on available funding, take place each fiscal year.

Why participate in the Travelling Consultants Program?

The TCP is an exclusive benefit of membership with Magazines Canada, providing one-on-one access to an industry expert for a full-day consultation in your own office at a very economical cost, and at no cost to Canada Council-funded members.

 

Magazines Canada acknowledges the support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage, as well as the Canada Council, for this project.

*This is a subsidized program. There are a limited number of consultations and each magazine is restricted to one consultation per year. Consultations are assigned on a first-come, first-served basis once funding is confirmed. Magazines Canada maintains a waiting list if demand exceeds available consultations.