Export Readiness and Networking Program
The Magazines Canada Export Program supports Canadian magazines in extending their readership into international markets, increasing the traditional and digital discovery of Canadian magazine content by international audiences.
In a rapidly changing marketplace, Canadian magazines build valuable—and valued—communities of readership around Canadian content and stories. Magazines Canada’s Export Program provides support for Canadian magazines to build similar communities of readership in international markets and to explore new markets and partnership opportunities, through providing financial support for outgoing delegations of Magazines Canada members to international trade events and conferences.
Since hosting the FIPP World Congress for the first time in Toronto in 2015, Magazines Canada has led a number of delegations to international magazine media conferences to build knowledge, stronger networks and new export opportunities for Canadian magazines. Magazines Canada members who participate in upcoming delegations as part of the Export Program will:
- Meet new platform and service providers, and explore opportunities in new markets;
- Network with industry leaders and professionals from all over the world;
- Attend presentations and other professional development to help their operations prosper;
- Make connections with fellow Canadian delegates for fruitful exchange; and
- Provide valuable contributions to future delegations and professional development activity in the form of first-hand written reports.
Apply Now to Attend Virtual Events
In response to the COVID-19 pandemic, this program is now open to member proposals to attend virtual export and networking events. Have you identified a digital networking or professional development opportunity? Fill out the form below to apply for funding to cover 100% of registration fees. There is no limit on the number of events members can apply to attend, nor the number of staff members who can register. Canadian and internationally-based digital events are eligible. Events must meet the following criteria:
- The event must be held online or the member must register for the digital component of a live event
- Through programming, networking or some other aspect, the event must tie to the export of Canadian cultural product
- The event must take place before March 31, 2021
Suggested upcoming events:
- FIPP World Congress and Digital Innovators’ Summit 2020: September 2–30, 2020
Following the delegation, delegates will be asked to provide a report on their experience, including key contacts made, new business opportunities, new insights and areas of interest, and aspects they would like to see integrated into Magazines Canada’s professional development and possible future initiatives.
Please note: As this is a limited fund, Magazines Canada reserves the right to alter the above policies at any time.
“Several presentations gave me precious information on trends that are shaping our industry and our individual businesses, allowing me to benchmark my own organization against those trends. Very very helpful! It already has an impact on our revenue strategy.”
“I made six new international contacts, which ranged from a publisher at a niche magazine to some potential providers. Also, we used the travel opportunity to connect with the sales staff at a number of museum gift shops to potentially carry our magazine.”
“Attending FIPP as part of Magazines Canada’s delegation was an eye-opening experience that will help [my magazine] have a more sustainable future and better take advantage of future opportunities to increase the quality, visibility and accessibility of the magazine to the public in Canada and beyond.”
“When I got back, I held a presentation at [my company] walking employees (especially senior editorial and digital employees) through what I learned, and encouraged them to take tangible steps.”
“I think almost every aspect of our business will be impacted by these new strategies.”
Director, Business Development
In June 2018, Canadian Heritage announced Canada’s first Creative Export Strategy to promote Canadian creative industries by strengthening Canada’s presence in international markets. The Government has invested $125 million over five years to implement this strategy, which includes the new funding program Creative Export Canada. This fund aims to equip Canadian creators with the tools they need to successfully reach international buyers and audiences.
In September 2018, Creative BC launched a new program that provides financial support for BC publishers to send delegates to magazine conferences and trade events across Canada and around the world. Applications are currently open.
October 2015 saw more than 800 magazine media delegates from around the world connect, network and learn at FIPP World Congress. Canada’s magazine industry was proud to host the world’s biggest magazine media conference for the first time, an initiative that has led to ongoing collaborations with international magazine media association FIPP.
This project has been made possible in part by the Government of Canada.