Export Readiness and Networking Program
The Magazines Canada Export Program supports Canadian magazines in extending their readership into international markets, increasing the traditional and digital discovery of Canadian magazine content by international audiences.
In a rapidly changing marketplace, Canadian magazines build valuable—and valued—communities of readership around Canadian content and stories. Magazines Canada’s Export Program provides support for Canadian magazines to build similar communities of readership in international markets and to explore new markets and partnership opportunities, through providing financial support for outgoing delegations of Magazines Canada members to international trade events and conferences.
Since hosting the FIPP World Congress for the first time in Toronto in 2015, Magazines Canada has led a number of delegations to international magazine media conferences to build knowledge, stronger networks and new export opportunities for Canadian magazines. Magazines Canada members who participate in upcoming delegations as part of the Export Program will:
- Meet new platform and service providers, and explore opportunities in new markets;
- Network with industry leaders and professionals from all over the world;
- Attend presentations and other professional development to help their operations prosper;
- Make connections with fellow Canadian delegates for fruitful exchange; and
- Provide valuable contributions to future delegations and professional development activity in the form of first-hand written reports.
Upcoming International Delegations
- FIPP Digital Innovators’ Summit 2020: Berlin, Germany; March 24–25, 2020
- American Magazine Media Conference 2021: New York, NY; February 2021
- FIPP Digital Innovators’ Summit 2021: Berlin, Germany; March 2021 (date TBC)
* Please note that all events are subject to change.
Following the delegation, delegates will be asked to provide a report on their experience, including key contacts made, new business opportunities, new insights and areas of interest, and aspects they would like to see integrated into Magazines Canada’s professional development and possible future initiatives.
Please note: Magazines Canada will contact those who have expressed interest with information about what expenses will be covered by Magazines Canada. Magazines Canada reserves the right to balance the composition of the delegation to reflect the Canadian magazine sector, as well as funder priorities. The delegation will be formed with an eye to broad representation of Canada’s publishing sector and sub-sectors, geography, official languages, and target groups.
“Several presentations gave me precious information on trends that are shaping our industry and our individual businesses, allowing me to benchmark my own organization against those trends. Very very helpful! It already has an impact on our revenue strategy.”
“I made six new international contacts, which ranged from a publisher at a niche magazine to some potential providers. Also, we used the travel opportunity to connect with the sales staff at a number of museum gift shops to potentially carry our magazine.”
“Attending FIPP as part of Magazines Canada’s delegation was an eye-opening experience that will help [my magazine] have a more sustainable future and better take advantage of future opportunities to increase the quality, visibility and accessibility of the magazine to the public in Canada and beyond.”
“When I got back, I held a presentation at [my company] walking employees (especially senior editorial and digital employees) through what I learned, and encouraged them to take tangible steps.”
“I think almost every aspect of our business will be impacted by these new strategies.”
Manager, Member Services and Benefits
In June 2018, Canadian Heritage announced Canada’s first Creative Export Strategy to promote Canadian creative industries by strengthening Canada’s presence in international markets. The Government has invested $125 million over five years to implement this strategy, which includes the new funding program Creative Export Canada. This fund aims to equip Canadian creators with the tools they need to successfully reach international buyers and audiences.
In September 2018, Creative BC launched a new program that provides financial support for BC publishers to send delegates to magazine conferences and trade events across Canada and around the world. Applications are currently open.
October 2015 saw more than 800 magazine media delegates from around the world connect, network and learn at FIPP World Congress. Canada’s magazine industry was proud to host the world’s biggest magazine media conference for the first time, an initiative that has led to ongoing collaborations with international magazine media association FIPP.
This project has been made possible in part by the Government of Canada.