Research+Knowledge=Insight (RKI) conducted a two-wave online research study to over 2,000 Canadians to help publishers understand the Canadian magazine reader and what will be most effective to encourage purchase at retail and subscriptions.
Before conducting the interviews with Canadians, RKI talked to a selection of Canadian publishers to ensure that the content would be the most relevant to those currently experiencing retail and subscription challenges. The insight was designed to be useful from both a strategic business decision-making perspective, as well as to promote the value magazines bring to Canadians. The stated objectives were to:
- Uncover Canadians’ magazine reading behaviours and motivators
- Bring statistics and facts to assist publishers to promote the value of magazines to advertisers
View the whitepaper Understanding Canadian Magazine Readers.
This resource is made possible with the support of Ontario Creates.