The Dos and Don'ts of Sponsored Content by Allan Britnell

The Dos and Don’ts of Sponsored Content by Allan Britnell

Seasoned editor Allan Britnell, President of the Canadian Society of Magazine Editors, shares his advice for magazines looking to run sponsored content in their pages, both online and in print. In this hotsheet he reminds us of how important it is to respect your readers, and offers a cautionary tale on The Atlantic’s experience with the new frontiers of online advertising.

View the PDF: The Dos and Don’ts of Sponsored Content by Allan Britnell