Distributors often recommend magazines to increase their cover price as their number of issues sold declines. If you are looking to raise your price, or if you are a new magazine trying to price your magazine, this Hotsheet will help you make some tricky decisions.

Chris Chambers, Retail Accounts Manager at Magazines Canada, tells you why you should consider a price increase, the best time to reveal a new cover price and other important tips to establishing an appropriate price for your magazine.

View the PDF: The Art and Science of Magazine Pricing by Chris Chambers