For some, buying an established magazine brand is a better option that starting one up. However, there are many things to consider when preparing to take the plunge. Is the brand a right fit for you? Have you factored in all the costs? Can you find great suppliers and service providers? Can you effecively transition the magazine? Learn the answers in this Hotsheet in conversation with writer Leslee Mason and Bert Kleiser, who purchased a B2B title from his former employer.
Leslee Mason is a communications specialist and content creator. Her work has appeared in a number of magazines and newspapers, including the National Post, Today’s Parent, Canadian Family and Your Business magazine. On the communications side, Leslee help companies tell their stories through engaging and on-brand articles, blog- and social media posts, newsletters and more.
View the PDF: So You Want To Buy A Magazine Brand