Service writing is the backbone of many magazines. There are six key considerations when writing a service story, including compelling content, the right packaging, proper structure and attractive visuals. Our latest hotsheet covers all the important elements of a successful service article to help you effectively earn your readers’ trust and loyalty by providing them with informative content to impact their life.

Allan Britnell is a freelance writer and editor and President of the Canadian Society of Magazine Editors (CSME). He is the managing editor of Renovation Contractor, a finalist for Trade Magazine of the Year at the KRW Awards in 2013, 2014, and 2015. He is also a regular contributing editor and writer for several other magazines including Cottage Life, Ontario Nature, and the Smithsonian’s American Indian.

View the PDF: Six Secrets to Successful Service Writing by Allan Britnell