Events are crucial to the generation of revenue for many magazines. Holding these events not only allows publishers to generate cash to be able to publishing future issues, but they also help build relationships with new (and long-time) readers.
Our latest Hotsheet, “Selling Sponsorship for Magazine Events,” is a guide to help you effectively get sponsors for your events. This Hotsheet will help you better understand how much you should charge, who to contact to sponsor your event and how to approach them.
Evan Dickson is the Membership Development Manager at Magazines Canada, and is responsible for the management of Magazines Canada’s various sponsorship relationships.
View the PDF: Selling Sponsorship for Magazine Events by Evan Dickson