Colleen Fisher Tully speaks with Angus Robinson, Director of Analytics and Data Strategy for Metroland Media, to determine how to know if your publication can benefit from email personalization. This Hotsheet will help you discover what email personalization is, its role in your publication and how to get started once you’ve decided to give it a go.

Colleen Fisher Tully is a freelance editor, writer and media consultant.

View the PDF: Personalization 101 for Publishers by Colleen Fisher Tully