Non-Traditional Web Sponsorship Ideas by Martin White

Martin White discusses non-traditional web sponsorship in this Hotsheet. This resource will help give you an idea of what projects or activities your magazine can implement online and that will deliver value to your readers and be attractive to your advertisers.

Martin White is the founder of Online Magazine Marketing, an independent print media consultancy providing senior management with strategic and tactical consultation focusing on content, monetization, and general business issues.

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